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We trace Casey Howe’s climb from zero to nearly a thousand doors, the painful but smart decision to cut 325 low-margin units, and the systems that let him step into a true visionary role. We share concrete tactics on ideal clients, empowered teams, in-house maintenance, and profit that sticks.

• niche focus on South Shore, South Coast, Cape Cod
• early growth through sales listening, not scripts
• hiring ahead of need and cash flow strain
• generalists first, then align roles to strengths
• outcome ownership over rigid checklists
• pruning low-revenue, high-cost clients
• target client profile as the bullseye for profit
• SFR vs multifamily profit and efficiency trade-offs
• EOS-like cadence, KPIs, accountability chart
• $1,000/hour work and founder extraction
• guardrails on trust funds, fair housing, lead paint
• oops fund to empower decisions and speed recovery
• vertical integration and rent control risk
• in-house maintenance economics and utilization
• growth math with mid-sized investor portfolios

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