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I sat down with Neville Medhora, one of the sharpest copywriters out there. We talked about the fundamentals of writing words that actually sell, how simple tweaks can turn a dead email list into a money-maker, and why the old rules of professional writing don’t really work anymore. Neville also shared the framework he leans on for almost everything and broke down what makes certain stories and ads go viral.

Find Neville at copywritingcourse.com
Follow Neville on X: https://x.com/NevMed

Enjoy!

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00:00 The Power of Copywriting

03:11 – Power of great copy: scaling sales

05:33 – Why real feedback is crucial

07:53 – Copywriting Course beginnings

10:11 – The first AppSumo “fonts” email

12:28 – ADA formula explained (Attention, Interest, Desire, Action)

14:55 – Interest vs. Desire: key difference

17:09 – Expanding product markets with copywriting

19:36 – Beehive & Texas Snacks email example

22:01 – Fun email formats that boost engagement

24:21 – Where ADA applies (and where it doesn’t)

29:03 – Cold emails: short, medium, long strategy

31:28 – Email frequency & the 70/30 rule

36:17 – Classic ads & copywriting legends