Good. Better. Broker.

How to Sell Discount Points | Episode 86


Listen Later

The following guests sit down with host Justin White:

   • Michael Saleh and Henri Houmani, Zoom Home Lending


Knowledge and an Ability to Present Options Are Key When Discussing Points With Borrowers

In an elevated rate environment, one of the most important skills a mortgage loan originator can have is being able to discuss discount points with borrowers. How can mortgage brokers educate their clients on whether they should buy points? Listen to Episode #86 of Good. Better. Broker. as we talk with two former top-producing retail LOs who are bringing their wisdom on discount points to the wholesale channel.

In this episode of the Good. Better. Broker. podcast, you’ll learn various strategies on how to sell discount points.


In this episode, we discuss

   • 1:44 – the importance of being able to sell discount points
   • 3:21 – educating clients on discount points
   • 4:28 – how Henri and Michael learned selling discount points in retail
   • 6:16 – sales skills that help most when having conversations about points
   • 7:31 – the approach an LO should take when discussing discount points
   • 10:49 – the importance of being educated on the topic of discount points
   • 11:41 – the impact of home equity on discount points
   • 13:34 – providing options to borrowers
   • 14:49 – how to talk borrowers through paying for points
   • 16:31 – showing the borrower a visual of their options
   • 19:44 – how to approach borrowers differently based on how they learn
   • 22:41 – how to figure out how much savings makes sense to buy discount points
   • 24:13 – Henri and Michael’s advice for other LOs on discount points


Show Contributors:

Michael Saleh
Connect on LinkedIn
Connect on Instagram

Henri Houmani
Connect on LinkedIn
Connect on Instagram


About the Host:

Justin White
is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

Connect with Justin on LinkedIn, Instagram or Twitter

Connect with UWM on Social Media:

   • Facebook
   • LinkedIn
   • Instagram
   • Twitter
   • YouTube

Head to uwm.com to see the latest news and updates.

...more
View all episodesView all episodes
Download on the App Store

Good. Better. Broker.By Justin White

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

48 ratings


More shows like Good. Better. Broker.

View all
BiggerPockets Real Estate Podcast by BiggerPockets

BiggerPockets Real Estate Podcast

16,822 Listeners

Real Estate Rockstars Podcast by Aaron Amuchastegui

Real Estate Rockstars Podcast

884 Listeners

Real Estate Training & Coaching School by Tim & Julie Harris - Real Estate Coaches

Real Estate Training & Coaching School

688 Listeners

Loan Officer Leadership by Steve Kyles

Loan Officer Leadership

218 Listeners

The Tom Ferry Podcast Experience by Tom Ferry

The Tom Ferry Podcast Experience

1,127 Listeners

It's a Good Life by Brian Buffini

It's a Good Life

2,543 Listeners

Loan Officer Freedom by Carl White

Loan Officer Freedom

749 Listeners

THE ED MYLETT SHOW by Ed Mylett | Cumulus Podcast Network

THE ED MYLETT SHOW

14,063 Listeners

Kwik Brain with Jim Kwik by Jim Kwik, Your Brain Coach, Founder www.KwikLearning.com

Kwik Brain with Jim Kwik

4,813 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,336 Listeners

Broker-to-Broker by AIME Association of Independent Mortgage Experts

Broker-to-Broker

72 Listeners

The Loan Officer Podcast by Dustin Owen

The Loan Officer Podcast

194 Listeners

Real Estate Rookie by BiggerPockets

Real Estate Rookie

1,839 Listeners

HousingWire Daily by HousingWire

HousingWire Daily

157 Listeners

On The Market by BiggerPockets

On The Market

896 Listeners