Most PT owners do not have a pricing problem.

They have a positioning problem.

If your service looks cheap, feels cheap, or sounds like everybody else, patients will treat it that way.

We will break this down on how to sell premium physical therapy without sounding pushy, awkward, or overly salesy. We also talked about why patients and families are not just paying for treatment time... they are paying for trust, safety, convenience, confidence, and expertise.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] – Coupon Action Mindset

[01:51] – Turn It Into Content

[02:19] – Late Cancel Policy Story

[03:33] – Medicare Coverage Reality

[05:05] – Pitching A Premium Outing

[06:24] – Culture Shift On Cancellations

[07:45] – From Tracking To Vibes

[11:16] – AI Wearables Integration

[15:12] – Postcard Mailer Walkthrough

[20:50] – Mailer Critique And Invitation Idea

[24:45] – Invitation Not Coupon

[29:47] – Invitation Cost Breakdown

[30:11] – Postcard vs Envelope

[30:58] – Rewrite the Headline

[33:13] – Two Step Mailer Funnel

[35:05] – Standing Out in the Mailbox

[37:07] – Upper East Side Context

[38:38] – Ridiculous Mailer Story

[39:47] – Mailbox Research Clues

[41:20] – Who Actually Opens It

[42:28] – Fear Images vs Premium Brand

[46:23] – Break Even Math and Elements

[48:24] – Home Visit Messaging Angle

[51:09] – Pricing Transparency Debate

[58:14] – Parting Shots

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

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