Social media expert, community builder extraordinaire, founder of the ActuallyAgents movement, and Matt’s good friend, Luca Alboretti, joins our hosts for today’s episode. With over 200,000 Instagram followers, Luca has transcended the typical social media presence by fostering a dynamic community that highlights the realities of real estate and entrepreneurship. His journey from dissatisfaction with traditional real estate to building a thriving online movement is a testament to the power of authenticity and humor in personal branding, and his story shared here today offers valuable lessons on how staying true to one's self can create meaningful connections and drive success.

Luca delves into the crucial role of authenticity in social media and brand building, emphasizing that genuine connections are far more impactful than superficial branding efforts. He shares strategies for leveraging personal passions to cultivate a robust network and a compelling brand, whether in real estate or beyond. By distinguishing between merely setting up a storefront and truly building a brand, Luca highlights the importance of likability and trust in business growth. Join Matt, Garrett, and Luca here today for actionable insights on using humor, authenticity, and community collaboration to elevate your personal and professional lives.

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Episode Highlights:

00:00:00 Introduction of Luca Alboretti

00:01:43 The ActuallyAgents movement

00:02:18 Transition from real estate to digital ventures

00:06:50 Authenticity and success in social media

00:08:08 Value of being authentic and relatable

00:10:31 The role of the algorithm in social media success

00:12:36 The mistake of skipping likability in branding

00:15:07 Best practices for engaging content on Instagram

00:17:02 Overcoming negative stereotypes in real estate

00:18:50 Building relationships and community through content

00:24:43 Strategies for real estate agents to discover their brand

00:33:30 Avoiding the trap of real estate as an all-consuming identity

00:43:18 Dangers of outsourcing social media without direction

00:49:02 The collaboration between ActuallyAgents and Broke Agent Media

01:01:30 Importance of winning the morning and being productive

Key Takeaways:

"You're not going to do business with someone you don't trust. And you're not going to trust somebody you don't like."

"If you get enough people to like you, that's really your top of funnel. Eventually, they'll trickle down and do business with you."

"People do like being sold, but they don't like knowing that they're being sold."

"Don't lead with real estate. Lead with yourself."

"Make your hobbies a main focus of the content you put out."

"Being authentic and vulnerable helps people resonate with you better."

Links:

Life at Ten Tenths Website: lifeattentenths.com

Life at Ten Tenths on YouTube: https://www.youtube.com/@lifeattentenths

Luca’s LinkedIn: https://www.linkedin.com/in/luca-alboretti-767228121/

ActuallyAgents: https://actuallyagents.com/