Lightning Round - Top 10 Ways to Effectively Negotiate the Deal

 

Question: Bernardo from Lisbon asks, “I am a sales leader that tracks data very closely. In the last six months of our sales cycle, the time it takes us to close a deal has been ticking up, taking longer to get customers to commit or sign the deal. Why? What are we doing wrong? How should I advise my team? Is this okay or normal?"

 

Book: Secrets of a Master Closer by Mike Kaplan