Deepfake technology and the malevolent use of AI is causing widespread anxiety, especially as we approach November’s U.S. election. Adobe’s Scott Belsky joins Rapid Response host Bob Safian to explain how deepfakes are actually created, and how developers like Adobe are pioneering new ways to verify human-generated content for everyday consumers. Belsky also shares valuable insights about how AI could usher in an era of prosperity for small businesses — plus how it will inevitably shift our perception of what makes a piece of work ‘art.’

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