Welcome, beautiful humans! In this episode, I sit down with the brilliant Scott Carney—investigative journalist, bestselling author, and all-around truth-seeker—to pull back the curtain on the wild world of wellness influencers, online gurus, and the sometimes murky business of “authenticity” in the digital age.

If you’ve ever wondered who you can trust in the wellness space, how to spot a scam, or what it really takes to make a living with integrity, this conversation is for you. We get real about the challenges of staying true to yourself, the traps of capitalism, and why supporting independent creators (like me!) matters more than ever.

Listen to learn:

* What red flags to watch for when it comes to wellness gurus, influencers, and online health advice.

* How scammers and “grifters” use a mix of truth and lies to build trust…and how you can protect yourself.

* Why authenticity and integrity are so hard to maintain in today’s online business world (and what it really costs).

* What it actually takes to make a living as a creator without selling out (and why “enough” might be the new dream).

* How supporting independent creators (like on Patreon) can change the game for everyone, and why your choices matter more than you think.

* And finally, why hope, connection, and personal values might be the most powerful tools we have. Even in a world that feels rigged!

About Scott Carney

* YouTube: Scott Carney Investigates

* Magnetic North, Scott Carney’s Substack

* Scott Carney on Patreon

* Website: scottcarney.com

Special Offer: Patreon Relaunch!

I’m relaunching my Patreon with a special offer: get exclusive livestream access to my upcoming live music medicine event in Cape Town (for those who can’t make it in person). Join the community, support my work, and get access to behind-the-scenes content, early releases, and more.

* Patreon: https://alreadyfree.me/patreon

* Access the patron-only bonus chat for this episode right here

* Event details: https://alreadyfree.me/acoustic

If you enjoyed this episode, please consider sharing it, leaving a review, or joining the Patreon family. Your support helps me keep creating honest, heart-centred content for you.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit wearealreadyfree.substack.com