We’re not gonna lie — online business over the last year or two has required the navigation of some choppy waters, and it looks like the headwinds for ALL businesses (both online and offline, course-based and otherwise) are here to stay for a season or two.

And, when things in the online business landscape are more challenging (think IOS changes, increasing ad costs and increased competition for attention online amid declining attention spans, interest rate rises, inflation and accompanying economic shifts), there are always two ways to go.

One — wave the white flag, blame your results on market conditions, and give away your power to the “conditions that are”.

And two — realise that there will ALWAYS be something, adapt and evolve and become a better, stronger and more resilient business owner in the process.

Really, they are your options. And for the ones that choose B, there will be a real opportunity over the next couple of years to double down, build an incredibly strong business and lead whilst others retreat.

I choose to believe that there are some truly exciting times upon us right now, and to see the true OPPORTUNITY that these times will give business owners READY to make moves.

So, with all of that said, what sorts of things can we do as business owners to stay strong, both in mind and bottom line, in the face of the shift in online business and economic conditions?

That’s what I’m tackling in today’s podcast episode.

Here’s seven things tips to consider implementing as we all navigate more challenging business conditions:

1/ Don’t blame your results on tighter wallets

2/ Update Your Messaging

3/ Elevate your niche

4/ Offer optimisation

5/ Have fun

6/ Focus on increasing your CLV

7/ Be the leader in your space

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