Richard Cook works in the banking sector: not an industry known for high class social media.

And yet, Monzo bank stands out in the market. Whether it’s embracing Tik Tok or Tweets that get people talking.

So how can you embrace the true essence of social media in industries and companies that aren’t known for it? How can you make a splash when there is every reason not to? And how can you have fun on social media, not just do it for the sake of it?

Richard shares his Monzo journey, but also steps out of his context to offer practical tips for smashing social 🙂