In this episode we hear from Laura Tenison MBE, the Founder and CEO of JoJo Maman Bébé . As a Certified B Corporation, the company has committed itself to evaluate a “triple bottom line”, putting people and the planet above profit.

Laura started her company in 1993 from her London flat-share, following on from an almost fatal accident whilst living in France. Having brought Breton-inspired clothing to the maternity market, today, JoJo Maman Bébé is widely considered the foremost maternity wear and baby clothing retailer in the UK, while also setting a great example for new founders to follow. 

Advice:

• Have a sense of responsibility for your team.  
• Be seen to be hard-working.  
• If you can be B Corp certified your customers will trust you and it will challenge you to make your company better and improve your business ethos. 
• Allow your employees some autonomy so that they can make mistakes and learn; delegating is important.  
• Brand consistency through all channels is vital for a successful company.  
• As the CEO, work out how to switch off.

If you’d like to contact Laura you can via Twitter or Instagram. 

Head over to Speakpipe to leave your voice note for future guests too.

• LastPass the password-keeping site that syncs between devices.
• Google Workspace is brilliant for small businesses
• Buzzsprout podcast 'how to' & hosting directory
• Canva has proved invaluable for creating all the social media assets and audio bites.
• For contracts check out Law Depot.

Recorded, edited & published by Juliet Fallowfield, 2021 founder of PR for startups advisory Fallow, Field & Mason. Edited by Renale Mathurin. MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link & Licence

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