How does one STRIKE the balance between "adding value" and content that sells? In this episode I speak to:

• Why strategic content that sells is not just about adding value, and writing tips and hacks;
• The 5 key things to consider to ensure you have that balance to not just convert your audience but convert them;
• How top of funnel, middle of funnel and bottom of funnel content needs to be split in your content;
• #1 thing you need to consider FIRST before coming up with content ideas.

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