How to Succeed Podcast

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon.

It is also available in Spanish here: Reglas Sandler

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Mike Montague interviews best-selling author, Nir Eyal, on How to Succeed at Being Indistractable. Find Nir Eyal at: https://www.nirandfar.com/ In this episode:

• Best attitude, behavior, and technique to succeed at being indistractable
• External and internal triggers that distract us
• How to deal with the uncomfortable internal triggers
• Being indistractable affects all aspects of your life for the better
• Turn distraction into traction by planning your day
• Do you prioritize what is easy over what is important?
• Stop using to-do lists— use timeboxing instead
• Measure yourself based on input NOT output
• Turn your values into time
• Make time in your day to reflect

Find Nir Eyal at: https://www.nirandfar.com/

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon.

It is also available in Spanish here: Reglas Sandler

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Mike Montague interviews John Livesay on How to Succeed at Better Selling Through Storytelling. Find John Livesay at: https://johnlivesay.com/ In this episode:

• Best attitude, behavior, and technique to succeed at better selling through storytelling
• Turn a case study into a case story and people will listen and remember you
• The key to dealing with rejection is, don't reject yourself or what you're selling
• "No" now doesn't mean "no" forever
• Make your customer the hero in your stories
• Four points to the story:
• 1) Expository - Who, what, where, when
• 2) Problem – Tell the customer's problem as part of the story
• 3) Solution – How you fixed the problem
• 4) Resolution – What life is like for the customer after your solution
• Closing question: Does that sound like a journey you'd like to go on with us?
• The more empathy you have for the problem the more the client thinks you can solve it
• Tell your story of origin, your company's story of origin and then what you're selling
• John's definition of success
• What are you willing to do that the competition isn't?

Find John Livesay at: https://johnlivesay.com/

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon.

It is also available in Spanish here: Reglas Sandler

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Mike Montague interviews Anneli Thomson, Sandler trainer and member of Team Great Britain in the triathlon, on How to Succeed at Gold Medal Selling. Get the new Sandler Book at: https://shop.sandler.com/books/gold-medal-selling In this episode:

• Best attitude, behavior, and technique to Succeed at Gold Medal Selling
• Train to sell the way Olympians train to compete
• Belief in affirmations takes time and training
• Check-in on your goals and update them
• Create a vision board
• You need a monthly, weekly, and daily plan to reach your goal
• Do the behaviors you commit to every day
• Take control of the sales process
• Remember you're not always going to like all your tasks all the time
• Keep pushing past your comfort zone to do things differently for different results

Get the new Sandler Book at: https://shop.sandler.com/books/gold-medal-selling

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon.

It is also available in Spanish here: Reglas Sandler

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Mike Montague interviews Dr. Mark Goulston, podcaster, speaker, and author of Just Listen, on How to Succeed at Selling More by Listening More. Find Mark at https://markgoulston.com/ Find his book Just Listen at https://www.amazon.com/gp/product/0814436471/ In this episode:

• Best attitude, behavior, and technique on How to Succeed at Selling More by Listening More
• Listen without memory or desire
• People want to choose to buy, not feel pushed to buy
• The Miracle on 34th Street strategy
• To sell more never answer a question in your first conversation
• Notice when the prospect uses emotionally charged language and ask them to tell you more about that
• Compelling vs Convincing
• Mark's definition of success

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon.

It is also available in Spanish here: Reglas Sandler

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Mike Montague interviews Oksana Esberard, author of Next Level You and mental health advocate, on How to Succeed and Stay Mentally Healthy. Find Oksana at https://www.sattva.me/ Get her book at https://www.amazon.com/Next-Level-You-transformed-mindfulness-ebook/dp/B082DJCF3H/ In this episode:

• Best attitude, behavior, and technique on How to Succeed and Stay Mentally Healthy
• You don't have to trade your health for success
• Mindfulness and wellbeing defined
• The first step is to be aware of your stress
• Sit in stillness and silence to reset between tasks
• Prioritize your sleep to improve your productivity
• What are you actually doing to improve your mental health? How often?
• Schedule your mental health activities or you won't do them
• What you eat and drink has a huge impact on how you feel and work

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!