How to Succeed Podcast

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon.

It is also available in Spanish here: Reglas Sandler

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Ilise Benun is the founder of Marketing-Mentor.com, the go-to online resource for creative professionals who want better projects with bigger budgets, through which she offers business coaching to small groups and 1:1.

She is also a national speaker and author of 7 books, including "The Creative Professional's Guide to Money," and 3 online courses via CreativeLive – all tailored to the needs of creative professionals. Since 2008, she has hosted the Marketing Mentor Podcast and her newest project is her role as "Business Coach" for the Savannah College of Art & Design.

Follow her @ilisebenun and get her Quick Tips at www.marketing-mentortips.com

Mike Montague interviews Ilise Benum on How to Succeed at Connecting With Content. In this episode:

• Mass marketing doesn't work anymore
• How to do "Bat Signal" marketing with quality content
• Attitudes to improve your marketing
• Use content to begin and develop a relationship with your prospect
• How to create the right content and get it in front of the right people
• What does sending content to a prospect look like, and how to use it to spark a conversation
• Here's where the magic happens
• Make it a 30 minute a day habit
• Your mindset is the most important thing
• Best attitude, behavior, and technique for How to Succeed at Connecting with Content.

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon.

It is also available in Spanish here: Reglas Sandler

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Mike Montague interviews Haley Haggerty on How to Succeed at Rethinking the Sales Profession.

In this episode:

• What is the definition of sales?
• What do WE mean when we talk about sales?
• The 3 Components of Success
• Rethinking your sales goals and what it takes to hit them
• Sales techniques we need to rethink
• Rethink everything that makes you feel like a stereotypical salesperson
• How Haley defines success
• Haley's favorite Sandler rule
• How Sales Accountability can help you win your day, every day
• Best attitude, behavior, and technique for Rethinking The Sales Profession.

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon.

It is also available in Spanish here: Reglas Sandler

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Mike Montague has been involved with Sandler for over 20 years as a client, certified trainer, VP of online learning, and now global head of content.

The host of the How To Succeed podcast kicks of Season 5 with his tips for having 2020 vision in this new year. You'll hear about Sandler philosophies and scientific research for seeing yourself, others, your company, and the marketplace more accurately.

• How to see things more clearly
• Creating a vision for your ideal day, year, and life
• Your vision for the ideal client, employee or opportunity
• How to find more success, opportunities, and fulfillment in your life
• Why your attitude determines your reality

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

Brian Sullivan Interviews Jonathan Farrington about the Sandler Research Center survey on The Hunt For New Clients

In this episode:

• What's in the survey and what makes it different
• The Hunt for Clients in 2020
• The good, the bad, and the ugly
• How much does your lead generation actually cost you - per customer?
• Prospect profiling is key to the most profitable use of a sales person's time
• Targeting relevant opportunities – instead of chasing everything
• Three questions to ask to determine if you want their business
• Strategizing growth within existing clients
• Great stats on how much you can save and earn with existing clients
• Team selling – Hunting in packs
• Final thoughts and how you can participate in The Hunt For New Clients Survey

Mike Montague interviews Jurgen Strauss, marketing innovator and host of the Innovabuzz podcast, on How to Succeed at Marketing to Your Ideal Client In this episode:

• Target your marketing
• You have two ideal clients to market to
• Ideal attitudes to succeed at marketing
• How to prequalify your ideal client
• It's all about communication
• Empathy maps
• Ask good questions and follow up questions of your ideal clients
• How Jurgen defines success
• Best attitude, behavior and technique

Find Jurgen at https://innovabiz.com.au/ or subscribe to his podcast here: https://podcasts.apple.com/us/podcast/mike-montague-how-to-have-sales-conversations-knowing/id907785670?i=1000450029832

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

Mike Montague interviews his co-instructor for the online goal-setting workshop, Amy Woodall, on How to Succeed at Setting Goals. The Goal Setting Success Online Workshop is a 6-part course with over 30 activities to help you create your GPS to success. We'll show you how to set Goals, develop Plans, and execute the Strategies to build your best life. Enroll yourself in the online self-study workshop here: https://shop.sandler.com/online-courses/goal-setting-success-online-workshop In this episode:

• Why should you even worry about setting goals?
• How to create goals that motivate you
• Do you talk yourself out of goals?
• Small steps lead to BIG goals
• You can do this even if you have a bad attitude
• Allow multidimensional goal setting
• Use visualization to see it as if it's happening
• Prime your brain for what you want
• See it, feel it, have it
• Favorite saying for goal setting
• Best attitude, behavior, and technique to succeed at goal setting

Enroll yourself in the online self-study workshop here: https://shop.sandler.com/online-courses/goal-setting-success-online-workshop

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The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Mike Montague interviews Chad Banman on How to Succeed at Creating a Sales Playbook. In this episode:

• Who this podcast is for
• The playbook helps sales feel like part of the team
• Sales needs to use processes and best practices too
• A Sales Playbook is a living document
• A playbook isn't just a 3-ring-binder
• Just start creating the playbook – just start
• What are some of the things to make sure you document?
• Beware of the tyranny of the urgent
• How Chad defines success
• Chad's favorite Sandler rule
• Best attitude, behavior, and technique for creating a sales playbook

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses