In this episode we hear from Rebecca Masri MBE, founder of the private members' hotel club Little Emperors. Little Emperors uses unparalleled travel technology to secure the best rates for its members at hotel groups including Rocco Forte and Rosewood.  

Following a career of almost ten years in investment banking and private wealth management, Rebecca founded her company in 2009 following the crash to pursue her love of travel. Alongside scaling her business, Rebecca was also awarded an MBE in 2012 for her services to charity. 

Rebecca shares with us her advice on why it is important to start at any point in an economic crisis and why risks should be taken but they should always be calculated ones.

Rebecca’s advice:

• Hire smart and invest in talent, particularly technological
• Every circumstance can present itself with an opportunity if you are looking for one 
• Think through your sales pitch to be clear before you start
• Be comfortable with (calculated) risk as it is a big contributor to success
• Know yourself and know what you will and will not be capable of alone
• The most valuable thing to consider when hiring is a cultural fit with the rest of the team; the right energy, the right philosophy, someone who's driven, who's got the same end goals, the same moral outlook, the same work ethics, and finally talent
• Let your senior members of staff be a part of the hiring process and have the final say as those are the people who will be working most closely with new hires 
• Try to predict where your business is going and go with it

If you'd like to contact Rebecca you can reach her on [email protected]

Head over to Speakpipe to leave your voice note for future guests too.

FF&M enables you to own your own PR.

Edited by Milun Haggipavlou. Recorded, edited & published by Juliet Fallowfield, 2022 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.

FF&M recommends: 

• LastPass the password-keeping site that syncs between devices.
• Google Workspace is brilliant for small businesses
• Buzzsprout podcast 'how to' & hosting directory
• Canva has proved invaluable for creating all the social media assets and audio bites.
• For contracts check out Law Depot.

MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link & Licence

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