Ralph and Lauren talk about the challenges of Meta’s audience segmentation and how to drive better results by focusing on new customer acquisition. Joined by Scott Desgrosseilliers, they break down key marketing performance indicators and share strategies for building effective funnels, analyzing traffic, and optimizing campaigns. With insights into attribution, trends, and preparing for Black Friday, this episode provides practical tips for scaling traffic and improving return on ad spend. Plus, listeners get an exclusive offer from Wicked Reports to take their marketing to the next level.

Chapters

• 00:00:00 - Unlock $1,000 in Value with Wicked Reports
• 00:01:00 - Welcome to Perpetual Traffic from Boston and Portugal
• 00:02:27 - Scott Desgrosseilliers Breaks Down Marketing Metrics Magic
• 00:07:02 - Meta’s Audience Segmentation: A Double-Edged Sword?
• 00:12:26 - Building a Winning Funnel Block by Block
• 00:18:47 - How Meta’s AI May Be Limiting Your Campaign Reach and What You Can Do About It
• 00:25:04 - Traffic Columns: What You Need to See for Growth
• 00:26:43 - Attribution Woes: Are Your Numbers Lying?
• 00:27:29 - Current Trends and Cost Insights You Can't Ignore
• 00:28:24 - The Power of New vs. Repeat Customers in Scaling
• 00:30:50 - Delayed Conversions: Hidden Value in Your Data
• 00:32:44 - Optimizing Your Strategy for Fresh Traffic and Sales
• 00:36:26 - CAC to LTV: Unlocking the Growth Formula
• 00:38:30 - Getting Ready for Black Friday: What You Must Know
• 00:40:25 - Wicked Reports' $1,000 Offer to Accelerate Your Success

LINKS AND RESOURCES:

• WICKED REPORTS + PERPETUAL TRAFFIC
• Get Your Marketing Performance Indicators™ Checklist Now!
• Tier 11 on YouTube
• About Advantage lookalike
• Episode 625: The Proven “2-Step Method” to Fool The Google Algorithm & Scale Your Campaigns with John Moran
• Get more people to your website.
• Episode 624: How to Maximize Your Black Friday/Cyber Monday Feeding Frenzy NOW
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

www.AdRoll.com/PT