Ralph is joined by Lauren Schwartz, Head of Creative Strategy at Tier 11 and founder of The Loft 325, to dissect the pressing challenges facing beauty and wellness brands in 2025. From skyrocketing tariffs (up to 145%) to ever-tightening Meta ad restrictions, Lauren shares how smart brands are adapting—using compliant creative strategies that still drive conversions. You’ll hear how to future-proof your product messaging, the hidden costs every marketer should be aware of, and the exact tactics that Tier 11 uses to scale through chaos. Whether you’re running a 7-figure wellness brand or looking to enter the space, this episode delivers punchy, practical advice to keep your pipeline flowing despite the hurdles.

Chapters:

• 00:00:00 - Ralph Kicks Things Off: Welcome to the Wild World of Marketing
• 00:00:24 - What’s Hot Right Now: Why This Series Matters More Than Ever
• 00:01:26 - Tariff Shockwaves: How 145% Price Hikes Are Reshaping the Industry
• 00:05:22 - Turning Pain into Profit: Creative That Wins in a Crisis
• 00:08:57 - Founder-Led Content: Raw, Real, and Ridiculously Effective
• 00:19:05 - The Art of the Hold: Smart Retention Tactics That Actually Work
• 00:23:31 - Wrap-Up: Big Takeaways and Why This Matters to Your Bottom Line

LINKS AND RESOURCES:

• Scale Your Beauty Brand Without Wasted Spend
• ACTUAL Data Driven Creative
• Get Your nCAC Calculator Now!
• US-China Trade War Tariffs: An Up-to-Date Chart
• How US tariffs would hit beauty
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

www.AdRoll.com/PT

https://discover.taboola.com/perpetual

https://www.activecampaign.com/

https://www.activecampaign.com/