When Sandy Mangat joined Pocus as its first go-to-market hire, there was no brand, no messaging, and only a Webflow template and a Fiverr logo to start with. 

Daniel’s out, Tamara is IN…and she’s got a special guest and startup Marketer Sandy Mangat.

They talk about the realities of being a startup’s first Marketer: how to decide where to focus when everything feels urgent and why brand and demand aren’t separate. As a solo marketer at a seed-stage startup, Sandy had to balance big-picture strategy while building a category, a community, and a cult following from the ground up. How do you start from scratch?

Plus, why is “delusional optimism” the best skill to have? Sandy walks us through her mindset. 

If you’ve ever started from the ground up or love building brands from scratch, this is the episode for YOU.

Follow Sandy:

LinkedIn: https://www.linkedin.com/in/sandymangat/

Follow Tamara:

LinkedIn: https://www.linkedin.com/in/tamaragrominsky/

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com