The Work Between: The Business of Photography

How to Turn One Photography Client Into Years of Bookings


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You don’t need more leads—you need longer relationships.

In this episode, we’re sharing how to turn one ideal photography client into a calendar full of bookings, recurring revenue, and loyal referrals using a simple, streamlined membership model. Whether you offer maternity, newborn, family, or milestone sessions, this strategy works—without hustle, discounts, or pressure.

What you’ll learn:
 

Why one client can be more valuable than 10 new leads
 

How to structure a simple, high-converting membership
 

What to include (and how to price it)
 

How to present it so it feels aligned—not salesy
 

The long-term payoff of planning ahead

Plus: A smart mindset shift that will change how you market from now on.

If you’re ready to create more consistency in your business and build real brand loyalty, this is the episode for you.

Grab the free MOTIV trial to simplify your systems and get clarity on what’s actually working. 
https://www.theprofitableportraitsocietyeducation.com/get-motiv
 

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

 

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv


Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography


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The Work Between: The Business of PhotographyBy Allison Craig, Jenny Cruger

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