Conversations are the heartbeat of our business… and also the biggest blind spot we have. We live and die by the quality of what our people say on the phone, in a consult, or across a kitchen table, yet it's the one part of the job we almost never see.

We can track dials, leads, pipeline, and appointments all day long, but the real work, the tone, the timing, the questions, the confidence happens in a space we've never had true visibility into.

And we feel the pain of that every time an agent swears their listing appointment went "great," only to walk out without the listing and no clear understanding of what actually happened.

Conversations have always been the black box of real estate: crucial, unpredictable, and completely invisible.

Until now.

AI is finally giving us the ability to watch the "game film" of our business for the first time. To coach on what actually happened in the conversation, rather than what we were told happened. How can AI give us more insight into our conversations? How should agents be thinking about AI today?

In this episode, we're joined by Justin Benson, founder of Shilo, the AI helper built specifically for real estate conversations. Justin breaks down how top performers are using conversation intelligence to coach at scale, and what happens when AI handles the busywork so we can focus on the client.

About the Guest

Justin Benson is a real estate operator turned tech innovator who's transforming how top-performing teams sell homes. After scaling the Gluch Group across three states and personally closing hundreds of transactions, Justin saw firsthand the hurdles that slow agents down - and set out to solve them. He launched Bara Agency, a fractional CTO consultancy dedicated to simplifying complex tech stacks for large real estate teams. Building on that momentum, Justin introduced Shilo AI, an AI-driven assistant that delivers real-time call coaching and seamlessly automates CRM management, enabling elite agents to close more deals, faster. Passionate about empowering agents nationwide, Justin is on a mission to help real estate professionals break through productivity ceilings and dominate their markets. Visit https://www.shilo.ai/ to learn more or follow @shilo.ai on Instagram.

About Your Hosts

Lance Billingsley is a seasoned real estate professional with over a decade of experience in agent development and business coaching. Since January 2021, he has served as the Vice President of Agent Development at Navi Title Agency, where he leverages his extensive industry knowledge to mentor and support real estate agents. Before his tenure at Navi Title, Lance co-owned a top-performing real estate team at Realty ONE Group, achieving recognition as one of the company's top five teams. He also served as a business coach for Tom Ferry.

Dave Richards is a well-respected business coach working with CEOs, entrepreneurs, mortgage and real estate professionals, and others. With over 25+ years of executive leadership experience, he coaches and consults with the top professionals and organizations in their respective industries. Capitalizing on his certifications in Human Behavior, he specializes in building and optimizing high-performance teams and tackling difficult decisions that hold his clients back. He easily connects with entrepreneurs to help identify and communicate their vision, define their culture, and increase their profits and growth in today's dynamic marketplace.