“Community” is a buzzword that gets thrown around a lot in the business world. But what does it really mean to build one—and what does it take to make it last? More importantly, how can businesses create communities that drive long-term success? Matt Mullenweg, the cofounder of WordPress and the founder and CEO of Automattic, tackles these questions in this episode. He shares insights on fostering community within a firm—like hiring the right people through auditions instead of resumes—and within a customer base by encouraging engagement and feedback.

Key episode topics include: customer strategy, customer experience, customer feedback, hiring and recruitment, brand management, strategy,

HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week.