​In this episode of Chew on This, Ron, Ash, and Ankit emphasize the critical role of customer retention and LTV in e-commerce success. They highlight a remarkable sales increase during the Black Friday and Cyber Monday period, attributing this growth to enhanced brand awareness and diverse marketing strategies beyond traditional platforms like Meta. The discussion includes the importance of influencer marketing and discount strategies to encourage repeat purchases. Additionally, they share insights on navigating the retail landscape and adapting product offerings to meet consumer demands.