In order to go above and beyond, you must learn how to unlock the true potential of your employees. Companies that learn how to do this will stay on top.

There are some companies that just seem to stand out above the rest of their competition. Why is that? Why is it that, even though there isn’t that much of a difference between one bank and another or one grocery store to another, there are a few companies that are able to go above and beyond for their customers?

The answer is the companies who go above and beyond take care of their employees. They invest in the experience of their people which in turn unlocks the discretionary effort of their people. When employees feel that they are being invested in, cared for, and respected it makes them want to go above and beyond for their customers, co-workers and the company.

The problem is most companies don’t generally put in the time and effort needed to create a unique employee experience that fits their company. One of your company’s most important assets is your people. If you really want to have a significant impact inside and outside of your company, start by investing in your people.