Most video producers know they should be posting more on LinkedIn. They’ve got great work, smart ideas, and interesting stories from the field, but for some reason, they hold back. Maybe it feels awkward. Maybe they don’t know what to say. Or maybe they’ve posted before and nothing happened.

In this episode of The Business of Video Production Podcast, Ryan Spanger breaks down how to build a content strategy for LinkedIn that feels natural, human, and effective.

He shares five simple types of posts that video producers can rotate through, and explains how to make each one engaging and real. You’ll learn how to stay top-of-mind with clients, build authority, and show up consistently without overthinking it.

Ryan also talks about how to think about LinkedIn as part of your business infrastructure, why your personal page matters more than your company page, and how the rise of AI has made authentic human voice more valuable than ever.

If you’ve been overthinking what to post, or worrying about sounding “salesy” or fake, this episode will help you find your rhythm.

You’ll learn how to:

• Post with confidence, without over-polishing

• Build awareness instead of chasing likes

• Use the “five content buckets” to create variety

• Stay consistent so clients remember you when it matters

To see examples of Ryan’s behind-the-scenes content or learn more about his coaching for video production business owners, visit ryanspanger.com/coaching. Or connect on LinkedIn.