Matthew Bertram and Jon Gillham unpack how AI content, plagiarism risk, and Google’s crackdowns reshape SEO, then lay out guardrails that protect rankings while building real LLM visibility. The focus stays on practical governance, provenance checks, entity health, and adding value beyond words.

• Rebrand context and why AI integrity matters
• Study showing AI overviews citing AI content
• Risks of synthetic data and value of human signals
• School and workplace guardrails for AI use
• Google’s stance on helpful content vs scaled abuse
• Penalty patterns, core updates, and indexing lags
• Plagiarism trends, fair use thresholds, and QA checks
• LLM visibility strategy and entity consolidation
• Editorial workflows to detect copy‑paste AI
• Actionable playbook for responsible AI adoption

Guest Contact Information: 

Website: originality.ai

LinkedIn: linkedin.com/in/jon-gillham

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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Find more episodes here: 

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LinkedIn: @mattbertramlive

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