For loan officers who are new to Instagram, the thought of publishing visual content can feel like an overwhelming challenge. How can we ease ourselves into using the platform, and create an audience for ourselves? What are Instagram Story ‘Highlights’, and why should we be using them?

On this episode, social media guru, Megan Anderson, shares why we should be using Instagram Stories to boost our online profiles. 

Instagram Stories are viewed more than individual posts, so they’re the perfect place to share content. -Megan Anderson

 

Three Things We Learned From This Episode

Use Instagram Stories to get comfortable (04:36 - 05:27)
For people just getting started on Instagram, the thought of seeing ourselves on camera may be daunting. A great way to become more comfortable sharing videos on the platform is by creating Instagram Stories. These have a 24-hour shelf life and can easily be used as a way for us to test the waters of Instagram. 

Come up with stickers (12:57- 15:19)
Consistency is key when looking for a bigger audience, so we have to figure out a few ‘stickers’ that we can use in our Instagram Stories. These stickers should be the things we post about every single day, which help our audiences remember us. The great thing is, these stickers don’t have to be business-related. In fact, they should be showing our audiences more about our personal lives so they can get to know, like and trust us. 

Create Story highlights (18:05 - 19:19)
Instagram Stories become unavailable to our audience after 24 hours, but we have the option to save them as highlights later. Creating highlights is a great way to ensure our content stays seen days or even months after we first posted it.

 

Guest Bio- 

Megan Anderson is a marketing and social media guru. She is the Vice President of Marketing at MBS Highway and the creator of @socialloanoriginator. She is also a speaker, with a passion for the opportunities social media affords loan officers. 

 

To find out more about Megan, visit:

https://www.linkedin.com/in/iammegananderson

You can also find her on Instagram at @iammegananderson

 

To find out more about her upcoming program, text ‘Megan’ to 33777