In this episode of the Collective Genius Podcast, I'm joined by Josh Culler, founder of Culler Media, to dive deep into the real value of content marketing and how real estate investors can leverage it to establish trust, attract capital, and stand out in a saturated space. Josh shares practical advice on creating compelling content—even if you're not a natural in front of the camera—and why documenting your journey is far more powerful than trying to be an "influencer."

We cover everything from content creation for raising private capital to the importance of personal branding in building long-term business relationships. Josh also breaks down how to think about content strategy, the best platforms to focus on, and what kind of content resonates with high-net-worth individuals looking to invest. If you've ever struggled with putting yourself out there or aren't sure where to start with content marketing, this episode is packed with value.

TIMELINE SUMMARY

[0:00] – Introduction

[2:45] – Josh's origin story: how his background in media led to creating content for real estate investors

[6:20] – Why raising private capital starts with building trust through content

[10:03] – The difference between influence and value-driven storytelling

[12:42] – Why short-form content isn't enough—and how to add depth with longer videos and podcasts

[17:10] – The best platforms to publish and distribute your content effectively

[21:30] – How to attract high-net-worth individuals with genuine, educational content

[25:48] – Don't try to be a guru—why documenting your process is more powerful

[29:15] – Tactical tips for batching, filming, and repurposing content across platforms

[34:02] – The types of content that build long-term trust with your investor audience

[38:50] – Common mistakes investors make when trying to build a personal brand

KEY TAKEAWAYS

1. Trust First, Capital Follows – People invest in people. Use content to build trust before asking for money.
2. Document, Don't Perform – You don't need to be a guru. Show your journey and results instead.
3. Think Long-Term – The content you create today compounds over time—play the long game.
4. Repurpose Wisely – One video can be sliced into 10+ pieces across platforms. Work smart.
5. Be Human – Authenticity beats polish every time, especially when talking to high-net-worth investors.

LINKS & RESOURCES

• Learn more about Culler Media: cullermedia.com

• Follow Josh Culler on Instagram: @joshkculler

• Collective Genius Podcast Website: ExploreCG.com

CLOSING REMARK

Thanks again for listening to the Collective Genius Podcast. If this episode helped you rethink your content strategy, do us a favor—rate the show, follow us for more, and leave a review. Sharing it with a fellow investor goes a long way in helping us grow this community of high-performing professionals. Catch you in the next one!