Tired of writing sales copy that just seems to list out features and specs, but leaves your readers yawning? In this special 150th episode of Ill Communication, I’m diving into the secret sauce that transforms dull, lifeless sales copy into a message that sparks curiosity and inspires action: the FAB Formula. It’s the technique that helps you bridge the gap between what your offer is and why it matters. Plus, I’m celebrating this incredible milestone—150 episodes of helping you become an ill communicator—and sharing my gratitude for your support every step of the way.

Topics Covered in This Episode:

• 3:45 - The FAB Formula: what it is and how it works
• 5:19 - How to transform a dry feature list into compelling benefits using real examples
• 6:47 - Two key phrases that instantly bridge features and benefits in your copy

Please help me celebrate 150 episodes. If you enjoy or get value from this podcast, please leave a rating and review!

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Episode 147: How to handle the emotional and mental health challenges of entrepreneurship with Rebecca Vigelius: https://www.kimkiel.com/podcast-1/how-to-handle-the-emotional-and-mental-health-challenges-of-entrepreneurship

Episode 77: How to use the PAS copywriting formula to sell more (without sounding douchey): https://www.kimkiel.com/podcast-1/how-to-use-the-pas-copywriting-formula-to-sell-more-without-sounding-douchey 

Episode 5: AIDA - The Mary Poppins of copy formulas - “Practically perfect in every way”: https://www.kimkiel.com/podcast-1/the-mary-poppins-of-copy-formulas-practically-perfect-in-every-way 

The Joy of Copy Club: www.kimkiel.com/copyclub

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!