Episode 358 – How to Use Video to Grow Your Small Business Without Fancy Gear or Fear

If you know you should be doing more video in your business but feel overwhelmed, tech-resistant, or a little camera shy — this episode is for you!

In this week’s chat, I’m joined by Caleb Maxwell from Hebron Films — a regional Victorian video strategist who breaks down how small business owners can start creating better video content without fancy gear, big budgets, or overthinking it.

We talk about: 🎯 Why video isn’t the goal — the outcome is 📽️ How to use video strategically (without wasting time or money) 🧠 Simple mindset shifts to help you get confident on camera 🛠️ AI tools and techniques to make video production easier and more repeatable 📈 Why episodic content (like “Part 1, 2, 3”) is working right now — and how to use it in your own marketing

This conversation is jam-packed with practical tips, real stories, and a healthy dose of “you’ve got this” encouragement.

👉 Go have a listen now — and check out the full show notes at: www.socialmediaandmarketing.com.au/358

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🟢 Let’s talk strategy with a free 3-Part Video series: https://socialmediaandmarketing.com.au/freebies/marketing-strategy-three-part-mini-video-series/

🔵 SHOW NOTES (including a transcription of this episode and all links and resources): www.socialmediaandmarketing.com.au/322   

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