One of the top influencer marketing trends for 2022 is that Gen Z and Millennials expect brands to be authentic and transparent - and consumers’ demand for authenticity is here to stay. To meet this need, it’s important that brands adopt the right approach and style when trying to connect with their target audience.

In this podcast episode, we’ll focus on the benefits of using peer-to-peer marketing tactics compared to brand-to-peer tactics. More specifically, why Gen Z and Millennials favour P2P, the benefits of this marketing tactic, and how brands can make the most of P2P via influencer marketing.

We’ll cover:

• Why peer-to-peer marketing is more effective than traditional marketing