Ready to learn about one of the most important marketing assets in your business and brand? It’s one of the most visited pages on your website and it is notoriously difficult to write.  I’m talking about the About Page! 

In this episode of ill communication, I’m sharing tips on how you can write a killer About Page with the HELLO Framework. 

Topics covered in this episode include:

• Why your About Page is so important for your business
• Why customer research is important before you write your About Page
• What to include in your bio to help people get to know you
• Tips for differentiating yourself from your competitors
• How to use the HELLO framework to make your About Page stand out

Whether you're writing or optimizing your website right now, or plan to do it sometime this year, you'll want to hear about this framework. Make sure to tune in! 

Show notes are always available at www.kimkiel.com!

Resources Mentioned:

Check out my About Page: www.kimkiel.com/about

Review the Cheatsheet of Awesomeness in Episode 2: https://www.kimkiel.com/podcast-1/how-to-write-your-bio-with-the-5-sentence-formula

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

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Enroll now: www.kimkiel.com/pivot