Ever watch your fav TV show, find yourself debriefing with a good pal, and find yourself speaking to the most INTENSE moments of that episode?! THIS is the Peak-End Rule at play - and it's a concept developed by psychologist Daniel Kahneman that you can lean on in your copy and content to ignite the memorability of what you write.

In this episode, I dive into:

• What the Peak End Rule is;
• Why it works to create memorability and stickiness in our brains;
• How you could use this concept in your copy and content (e.g. such as emails)
• The power of creating memorable moments in your business (and how a small motel in the US became the highest rated Tripvisor hotel by doing this 1 simple thing)

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Wanna dive deeper?

... into the 101 on what the Peak End rule is and HOW you can apply it in your copy and content? We dive deeper into it in our weekly newsletter: Brainfetti, sign up to it right here:

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