"Words are hard."

I read that sentiment on a social media post recently and couldn't help but laugh. It's true! Unfortunately, words are one of the most overlooked aspects in the home industry marketing. Using the right words can make the difference between landing a new client or losing a lead...

Words matter.

Today on The Kate Show, I'm sharing simple and easy tactics for adding the right words to your website. Since your website is the mothership of your brand and the most popular piece of your marketing - even to your local client base - making sure your website isn't deterring business should be a top priority.