Toni Will shares how she became the first female general manager for the Kalamazoo Wings, a men’s professional hockey team in Kalamazoo, Michigan. She never planned to be in hockey. She transitioned from banking to running the Chamber of Commerce and ultimately managed a professional sports team.

Toni wasn’t looking to be the first woman GM in hockey. She just loved Kalamazoo and believed that if she were passionate, the money would follow. Over the last decade, the Kalamazoo Wings have grown attendance, increased sales and revenue, won several awards, and even earned two Guinness World Records.

Toni opens up about her sobriety journey, how she Googled am "I an alcoholic", and finally gave up drinking in 2020. Sobriety gave her back thousands of hours and created the space for everything she’s built since.

She launched Mindfulness Elevated to help others find freedom from alcohol and work on their fitness and nutrition goals. Then she expanded into professional development coaching to help other leaders and entrepreneurs break their own glass ceilings.

In 2024, she became a TEDx speaker, launched her podcast Women In... [LISTEN HERE], started writing her first book, Not the Norm, and is planning her EmpowHER conference.

We are spilling the tea about what happens when you finally stop drinking and let your life expand. This is what happens when you stop playing small and follow the breadcrumbs to bigger things.

Connect with TORI:

LinkedIn HERE

Website HERE

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