In this episode, I’m joined by Michael Bartolomei of Launch Control to talk about why texting isn’t just a marketing tactic—it’s a foundational part of a scalable business strategy. If you’ve been treating SMS as a one-off tool or cutting it when money gets tight, you’re missing out on one of the most powerful ways to create consistent deal flow in real estate investing.

Michael brings deep insight from working with investors at every level—from solo operators to large teams—and he shares what separates those who scale from those who stall. We dive into the systems, mindset shifts, and tactical frameworks that will help you stop chasing leads and start building a real engine for growth.

Episode Timeline

[0:00] – Introduction

[1:13] – Why SMS marketing needs to be treated as a foundational business tool

[2:04] – Michael’s journey from boutique hotel owner to marketing leader at Launch Control

[4:15] – Why most entrepreneurs need to stop doing everything themselves

[6:07] – What Launch Control actually does and why it’s more than just sending messages

[7:08] – The importance of engagement coaching for text-based marketing

[9:28] – Onboarding vs. optimization: how Launch Control supports users long-term

[11:30] – Big mistake #1: expecting results too fast without a 90-day ramp

[15:25] – Big mistake #2: cutting marketing first when finances get tight

[17:15] – What the most successful investors do differently in marketing and scaling

[20:13] – Why consistent systems (not chaos) are the key to predictable profits

[22:17] – Deconstructing a large-scale business into scalable buckets

[25:40] – How to get started with Launch Control (and what to expect from their team)

5 Key Takeaways

1. SMS should be a long-term growth pillar, not a quick-fix lead gen tactic.
2. You can’t scale if you’re still wearing every hat. Know when to outsource.
3. Success comes from systems that allow you to plug and play—not start over.
4. Avoid cutting marketing during hard times—it’s your business lifeline.
5. Consistency in messaging and process beats high-intensity sprints every time.

Links & Resources

• Launch Control: launchcontrol.us
• Book mentioned: Profit First for Real Estate Investing by David Richter
• Need help with financial clarity? Visit www.simplecfo.com

If you’re ready to stop burning cash on inconsistent lead flow and start building a marketing machine that fuels your real estate business, this episode is a must-listen. If you enjoyed it, don’t forget to rate, follow, and leave a review so we can keep helping more investors put Profit First!