Lessons from a Quitter

How Tricia Cusden Started Her Beauty Line At Age 65 And Proved That You're Never Too Old To Start Over


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This week's episode features the incredible Tricia Cusden. I don't say this lightly when I say that these episodes are the reason I started this podcast. She is the perfect example that it is never too late to start over and live the most full-life possible. If you can get out of your own way, there is so much more that you are capable of than you let yourself believe.

Tricia started out her career as a stay-at-home mom to her two daughters. When her daughters got older, she went back to university and got her degree at 38. She then began a career as a management training consultant. After working for a company for 10 years, she jumped into entrepreneurship and ran her own consultancy until she was 64.

After 26 years in that career, Tricia closed down her business in order to help with the care of her granddaughter, who had been born with a rare chromosomal disorder. At 65, when her granddaughter had improved and had other help, Tricia decided she needed a new project. She had always loved make-up and saw a huge gap in the market for aging women. Without any experience in the field, she set out to start her own beauty line with Look Fabulous Forever.

What has happened in the 7 years since she launched the brand is just incredible. She has built a business that both her daughters now work in, written a book, attended the Oscars, created a large following, and so much more. She's such an inspiration to me and so many others.

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Lessons from a QuitterBy Goli Kalkhoran

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