Jeff Schreifels

As year-end fundraising pressures mount, it’s more important than ever for nonprofits to adopt effective, donor-centered strategies. In this episode of the Nonprofit Leadership Podcast, host Rob Harter welcomes Jeff Schreifels, Principal and Owner of Veritus Group—a global consulting agency focused on major and mid-level gift strategies. Jeff shares his proven insights into how organizations can build long-term sustainability by investing in relationships and shifting their fundraising mindset.

Jeff introduces the concept of “permission-based asking,” a transformational approach that empowers fundraisers to confidently and authentically engage donors. He outlines how social impact leaders can create meaningful connections, adopt a holistic donor journey, and overcome common barriers within siloed fundraising structures.

Key Topics Include:

Why economic uncertainty requires nonprofits to double down—not cut back—on fundraising investment

The power of relationship-centered fundraising to drive long-term revenue growth

A step-by-step breakdown of the “permission ask” approach and how it changes the donor conversation

How to create donor-centered KPIs that unify departments and break down fundraising silos

Strategies for building sustainable major and planned gift programs, even during crises

Practical ways to engage volunteers and staff in accountable, effective fundraising roles

The importance of viewing donors as part of your mission—not just as sources of revenue

Mentioned in This Episode:

Veritus Group: https://veritusgroup.com/

“The Generosity Crisis” by Brian Crimmins

This Episode is Sponsored By:

DonorBox: https://donorbox.org

Links to Resources:

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