You can scale your business fast with the right digital marketing partners and strategy.

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Are you still betting your entire growth plan on Google? If you’re treating search like the “engine,” you might be building demand everywhere else and giving it zero credit.

In this case study, I break down four years of work inside one of the most brutally competitive niches we serve. Personal injury law. We took a Michigan firm from messy tracking and misaligned leads to a machine that consistently optimized for the only metric that matters: signed cases.

Early on, we drove a 70% drop in cost per signed case to about $1,518 and still achieved roughly a 20x ROI. I’ll walk you through the Meta and Google synergy, the tracking stack that made optimization possible, and the “signed case maximizer” framework we use to scale without drowning in junk leads.

In This Episode:

- Early wins: leads, CPL, and CPC improvements

- The 1,500 CAC and 20x ROI math

- Spending $2,900 per signed case for $55m in revenue

- Case diagnosis: no avatar and conversion tracking

- Prescription: installing Tier 11 Data Suite

- Deploying the signed case maximizer framework

- Using Google’s 90-day conversion tracking window

- Installing the digital strategy velocity engine

- Combining Meta and Google ads to maximize results

- Impressions and leads from optimized ads

Mentioned in the Episode:

Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite

Tier 11’s nCAC Calculator: https://www.tiereleven.com/ncac

Previous Episodes On The Personal Injury Law Case: https://perpetualtraffic.com/?s=personal+injury+law

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Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn - https://www.linkedin.com/in/laurenpetrullo

Consult Mongoose Media - https://mongoosemedia.us/

Mentioned in this episode:

https://www.tiereleven.com/audit

Head to www.perpetualtraffic.com to apply to be a sponsor of this show

https://www.NEXTInsurance.com/perpetual

https://www.tiereleven.com/audit