In a world of moody tones and cinematic trailers, Kyle Smith took a different path—and it paid off. In this episode, Kelley and Taylor chat with the founder of 87 & Smith about embracing authenticity, breaking the mold of traditional luxury branding, and building a standout wedding filmmaking business that’s both personal and profitable.

In this episode, we cover:
✅ How to craft a wedding film brand that reflects YOU
✅ Why luxury clients are drawn to originality
✅ How to define your voice and attract aligned clients
✅ The role of mindset in standing out in saturated markets
✅ Why different is better when building a creative business

🎯 Ready to break away from the norm and build something original?
This episode is your blueprint for creative and brand freedom in the wedding industry.

🔗 Learn more: thelevelupco.com
📲 Follow us: @thelevelupco | Guest: @87andsmith

Timestamps:

00:00 – 03:00 | Introduction
03:00 – 10:00 | The Power of Non-Traditional Branding
10:00 – 17:00 | Finding & Owning Your Creative Voice
17:00 – 25:00 | Standing Out in a Saturated Market
25:00 – 31:00 | From Creative to Business Owner
31:00 – 35:00 | Encouragement for Creatives Finding Their Lane

Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop

The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.

The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset

Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/