Adam Bouris the CEO of Who Is Elijah one of Australia's fastest growing e-commerce brands and the hottest new fragrance brand in country!

Adam has taken Who Is Elijah to heights that most can only dream of. From humble beginnings to smashing a record breaking $3.8 million in sales during Black Friday, with 31,000 orders shipped in just 20 days! From the outside looking in it was a wild success but it wasn’t all smooth sailing. From wild marketing experiments to nail biting last minute challenges, Adam shares the highs, the lows, and everything in between.

In this candid chat, Adam pulls back the curtain on the strategies that made his record breaking sale possible. He explains exactly how he and his team meticulously prepared for months and executed their most ambitious Black Friday plan ever which resulted in Who Is Elijah doing $1,200,000 in sales on their very first day of their Black Friday sale from an astonishing figure of only $27,000 in ad spend!

In this episode:

• The exact strategies Adam used to scale Who Is Elijah to $3.8M in Black Friday sales including $1.2M in a single day!
• Breaking down exactly how Who Is Elijah achieved their first million dollar day and what it meant for the business.
• Overcoming logistical nightmares during high volume sales periods. Adam breaks down how him and his team handled 31,000 orders in just 20 days including a last minute change of plan to save thousands orders.
• How to build hype pre-sale and why it’s crucial for long-term success. Adam explains the power of anticipation and how it turned into massive returns.
• How Adam inspires a team with an average age of 21.
• Adam’s honest take on the emotional toll of being a CEO during high stakes moments.
• Mistakes that almost cost them millions and how Adam turned them around.
• The creative campaigns that captured attention and drove record sales. Adam shares the exact content strategies that worked — and the ones that didn’t.
• The lessons Adam is taking into next year’s sales strategy. Get his blueprint on how he plans to improve and scale even further in 2025.

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