Jeffrey Imani thought he had made it. After years climbing the creative ladder, winning international design competitions, building a respected reputation and leading some of East Africa's biggest campaigns, everything came crashing down during the COVID lockdown.A suspension letter. Lost income. A lost house deposit. Months of uncertainty. For many people, that would have been the end.For Jeffrey, it became the beginning.In this episode of Financially Incorrect Uganda Edition, Jeffrey shares the remarkable story of how a young boy selling hand drawn hairstyle posters to barber shops became one of East Africa's most respected creative leaders. From winning the IAAF International Marathon Mascot Competition in 2007 to relocating to Uganda on a one month trial, Jeffrey takes us through the decisions, failures, risks and lessons that shaped his career.He opens up about the controversial exit that forced him into entrepreneurship, the depression that followed, and how he built Zeus Group from his dining room during lockdown, growing from just two people to a team of twenty four within two years.This is also a masterclass in agency economics, leadership, cash flow management and surviving one of the toughest industries in Africa. Jeffrey breaks down how creative agencies really make money, why client relationships matter more than talent, and the personal sacrifices he made to ensure staff salaries were paid even when clients delayed payments for months.------------------------------------------------------------------------------------------------------------------------------------------------------------------Tagore Living Apartment - https://share.google/o2fVbZApFQ1tGWd7nFor all your production needs in Uganda: Contact: +256705098317 / +256786312218 | https://www.cinemaug.com/Access all our links in one place: ⁠https://lnk.bio/Financially_IncFor all your production needs in Uganda: Contact: 0705098317 / 0786312218 | https://www.cinemaug.com/💹 Ready to start trading?🔍 Who is FXPesa: ⁠https://shorturl.at/rWFqC🎓 Learn how to trade: ⁠https://shorturl.at/xR2Ye⁠📊 Try a demo account: ⁠https://shorturl.at/izDMc⁠💸 Open a live account: ⁠https://shorturl.at/Od2ux---------------------------------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Intro01:12 The drawing that made Jeffrey his first money05:03 Why motorbikes taught him about risk10:02 Growing up watching auctioneers visit home13:08 Selling hairstyle drawings to barber shops17:14 Why he abandoned law for design21:05 Winning the marathon mascot competition26:08 His first salary barely covered rent30:11 Building an agency while employed34:26 How much creative directors actually earn38:19 Why he ignored saving and investing41:07 Uganda changed his money habits46:12 Leaving Kenya for Kampala50:18 Suspended during lockdown53:42 Starting Zeus Group from his dining room58:03 Growing only after clients signed contracts1:14:11 The tax mistake that changed the business1:18:30 Paying employees before paying himself1:24:07 How Zeus Group actually makes money1:27:48 Building a stronger agency in 20261:33:19 Kenya vs Uganda's creative economy1:36:41 Award-winning campaigns1:39:12 Closing thoughts