How'd She Do That?

By Emily LandersBusiness

How'd She Do That? episodes

March 05, 2024 186. Houston-based Interior Designer, Katie Davis on Scaling Katie Davis Design, Growing Her Business, and What Success Looks Like to Her
Katie Davis is a Houston-based interior designer focused on all aspects of residential design. She takes a practical approach to her work, emphasizing the idea that a home should be truly lived in above all else. Her portfolio is filled with stylish spaces that nod to a new-traditional aesthetic while maintaining a sense of modernity and an eye for today’s trends.
Katie’s appreciation for design started from a young age, when her family undertook a major remodel of the home. She observed her mom and an interior designer work together to develop, coordinate, and implement a shared vision for her family’s home—an imaginative and collaborative process that still resonates with her today. And so began her love affair with beautiful spaces, and quality furniture, fabrics, and materials.
Life, however, took Katie in a different direction. Upon graduating from the University of Texas, she went on to attend law school. During her years as a practicing attorney, design remained a favorite hobby, until she fully embraced her second life, and her first love, launching Katie Davis Design in 2018.
She currently resides in Houston, with her husband and two young kids. Her own growing family serves as the foundation for her designs, creating beautiful, vibrant living spaces that are comfortable, timeless, and can transition easily to the next phase of a client’s life. Katie Davis Design has been published in numerous publications including Southern Living, House Beautiful, Luxe Interiors + Design, Domino, This Old House, Modern Luxury Interiors Texas, Houston Chronicle, Real Simple, and Homes & Gardens.
52 min
February 27, 2024 185. BIOLYTE's CEO, Jesslyn Rollins, on the Importance of Perseverance in Entrepenurship, Leading a Multi Million Dollar Company and Working In The Family Business
Today's guest is BIOLYTE CEO, Jesslyn Rollins.
Biolyte was invented by Jesslyn's father as an "IV in a bottle". Thirteen years ago, he realized hydration drinks are not effective for severe dehydration. Jesslyn's mom was battling breast cancer and she couldn't keep up with her chemo treatments without getting IV bags because she was so dehydrated.
BIOLYTE was created and now provides the medical benefits of an IV bag to many, helping them feel better no matter what they are facing. Jesslyn is leading the company with over $22 million in revenue and drinks in 20000 locations. From sales to marketing plans, Jesslyn has done it all!
We know listeners will love hearing her story!
51 min
February 20, 2024 184. Sarah Meyer Thompson, CEO of Mg Biologics on Performing Reasearch Trials and Disrupting The Equine Industry in The Best Ways Possible
Today's guest is the CEO of Mg Biologics, Sarah Meyer Thompson. Sarah's father, Mark Meyer, started Mg Biologics in 1999. It was here at Mg where she learned about antibodies, performed research trials, and launched new products for the equine neonatal industry.
Mark remains involved with Mg as Chairman of the Board, however, he has passed the CEO reigns (horse pun intended) to Sarah. She is honored to be leading Mg Biologics as they press forward.
Their products are focused on how to benefit your animal’s health, from neonatal to critical care needs. This includes plasma, IgG, antibody products, and antivenom for equine and canine. They believe (and research shows) that antibodies (and antivenom) are beneficial in reducing the duration and severity of a disease or in arresting the disease entirely. More importantly, Mg proudly continues in the spirit that Mark founded nearly 20 years ago: “Of the principles that we hold most dear, we consider customer service to be especially satisfying. Even to say it more clearly; sometimes when things don’t go right (because sometimes they don’t) we make an extra effort to see that the customer is taken care of. We are fanatical, intense, wound-tight, and high-strung on this point.”
This month's sponsor of HSDT is Anna Bradshaw Content Co.
Anna Bradshaw Content Co. helps brands grow online engagement loyalty, and conversations through smart content marketing. Go to annakbradshaw.com to learn more!
49 min
February 13, 2024 183. Mary Ellen Coyne, CEO of J. McLaughlin, on Staying True to Your Brand’s Identity and Trusting Your Instincts
Today's guest is Mary Ellen Coyne is the CEO of American sportswear brand J. McLaughlin – she is a fashion powerhouse, and mom of three with an effortless style and clear vision for growth.
Mary Ellen has decades of merchandising experience at high-profile brands under her belt, including Ralph Lauren, GAP, Ann Taylor, and Victoria’s Secret to name a few. Mary Ellen joined J. McLaughlin in 2016 to lead the brand’s overall strategy, including operations, brand development, retail, and e-commerce growth.
Fast forward to 2024, J. McLaughlin has more than 170 retail locations with metrics that are (some of) the best in the business – particularly during a time when other classic American brands are struggling. We know listeners will love getting to know Mary Ellen in today's episode!
This month's sponsor of HSDT is Anna Bradshaw Content Co.
Anna Bradshaw Content Co. helps brands grow online engagement loyalty, and conversations through smart content marketing. Go to annakbradshaw.com to learn more!

51 min
February 06, 2024 Season Four | 182. Becco Bags Founder Caitlin Osborne on Creating Your Perfect Product, Staying Innovative, and Collaborating With The World's Best Wholesale Partners
Today we welcome Emily back to the mic as we kick off Season Four!
We are thrilled to share that today's guest is Caitlin Osborne, Founder of Becco Bags. Founded in 2021 by this mother of four, Becco Bags was created after a craft project went awry at her daughter’s sixth birthday party. The failed attempt to decorate bags using items backed with velcro dots inspired Caitlin to search for a better way to personalize accessories with interchangeable patches.
Caitlin came across a loop fabric commonly used in the medical field that proved both soft to the touch and strong enough to securely hold a patch. She worked through several prototypes, filed a patent, and Becco Bags was born! A natural entrepreneur, Caitlin leads design and drives brand growth, brokering wholesale partnerships with Saks Fifth Avenue, Bloomingdale’s, Harrods, Le Bon Marche, and the Chalhoub Group.
Head to shophsdt.com to shop!

This month's sponsor of HSDT is Anna Bradshaw Content Co.
Anna Bradshaw Content Co. helps brands grow online engagement loyalty, and conversations through smart content marketing. Go to annakbradshaw.com to learn more!
58 min
December 19, 2023 181. Laiza Cors On Disrupting The Interior Design Industry With Her Virtual Showhouse And Influencer Marketing Agency
Today's guest, Laiza Cors is the Founder of Embello and Living By Design Showhouse.
Laiza is a rising disruptor in the interior design space who founded a completely virtual showhouse and an influencer marketing agency. She is an industry vet who worked for Barclay Butera and then went on to found Embello - built on the realization that no dedicated agency or platform existed to help home brands navigate the influencer space. The company has grown to include more than 10k influencers in home & lifestyle, food & beverage, family, health & wellness, and pets.
Alongside Embello, the 2nd annual Living by Design Virtual Showhouse is a virtual, interactive, and shoppable experience for consumers and designers nationwide. Her goal is to expand the experience of the Showhouse (i.e. Kips Bay) to a wider audience available completely online. We know listeners will love getting to know Laiza on today's episode!
57 min
December 12, 2023 180. Sunshine Tienda Founders, Laura and Amanda Ernst, on The Power of Sisterhood, Creating a Brand That Will Last, and Enjoying Each Step Along The Way
Today's guests are the founder of Sunshine Tienda! This Texas-based brand was founded in 2014 by identical twin sisters, Laura and Amanda Ernst.
Everything is designed around a simple state of mind -- to “Be Vacation Happy.” Sunshine Tienda’s collections of statement-making jewelry, charming sun hats, and breezy beach dresses are influenced by a love of warm-weather destinations.
Each collection of accessories is developed by the Texas-based duo and handcrafted by female artisan partners around the world. We’re dedicated to providing lasting support for these communities through creative collaboration that celebrates skilled craftsmanship and cultural tradition.
We can't wait for listeners to get to know Laura and Amanda in today's episode!
52 min
December 05, 2023 179. CEO of Electric Picks, MJ Carlson on How She Created a Jewelry Empire with a Powerful Community
Today’s guest is MJ Carlson, the CEO of Electric Picks! This role combines MJ’s lifelong penchant for design and business. She started her career doing PR for Ocean Drive Magazine, and shortly after launched an event planning company in Miami.
Before that, MJ could be found peddling custom friendship bracelets to her neighborhood while growing up in a small suburb of Chicago. MJ now lives with her husband and young sons just outside New York City.
We know listeners will love today’s episode which includes a discount code from Electric Picks!
48 min
December 01, 2023 Reviewing All Of Our HSDT Platforms And A Friendly Reminder To Leave Us A 5 Star Review On Apple
shophsdt.com
2 min
November 28, 2023 178. Alex Kaehler, Founder of Alexandra Kaehler Design, on Growing Your Business, Taking The Leap Of Faith To Begin, And How Her Brand Has Grown Over The Years
Today's guest, Alex Kaehler is the Founder of Alexandra Kaehler Design.
Alex grew up in the suburbs of Chicago, where she lives now with her husband, and three kids. After she began what she believed to be her dream career in advertising, she quickly realized design was her calling after starting a lifestyle blog in 2009. She attended a post-graduate program, at Harrington College of Design and went on to open her firm, Alexandra Kaehler Design in 2011.
Alexandra Kaehler Design has established an approach in which they truly get to know the client from an emotional perspective, learning how they want to live in their homes. Alex’s passion for design stems in the intimacy of it, and what is happening the hearts and minds of the people she designs for.
Then translating that into a design that embodies the homeowner. Using color, pattern, texture and a wide range of furniture styles and time periods, every home is unique.
50 min

About How'd She Do That?

From the publisher's feed

Have you ever looked at different women's lives and thought, 'How'd She Do That?' This encouraging and fun podcast answers that question in each episode while speaking to women who have created inspiring lives and careers.