Today's guests are Jen Menchaca and Lisa Hickey, the founders of Perfectwhitetee. They started their brand with one shared obsession: t-shirts! They're two busy, multitasking moms and seasoned veterans of the t-shirt world who live in elevated basics like tees, denim, and sneakers.

They are equal parts California casual (Jen) and New York street-cool (Lisa), yin/yang’ed with operations savvy (Lisa) and marketing prowess (Jen), and well-balanced between big energy (Jen) and cool composure (Lisa). Together, they have more than 30 years of experience in the fashion industry.

Longtime friends, colleagues, and passionate entrepreneurs, Jen and Lisa launched Perfectwhitetee with you in mind! They are proud to say that Perfectwhitetee is made in the US and their company is growing by the minute thanks to customers who love the brand as much as they do.

"We’ve found so much joy in designing mindfully manufactured, high-quality products that are made to be lived in. Our love for jeans, tees, and sneakers comes through in every style we offer, and we can’t wait to see what’s next for perfectwhitetee." We can't wait for you to listen to today's episode!

Today's guest is Sheena Wilde the Vice President of Philanthropy & Belonging at Kendra Scott.

As Vice President of Philanthropy & Belonging at Kendra Scott, a jewelry brand with 134 namesake stores, Kendra Scott’s mission to create good in the world has been realized through Sheena’s dedication and effort since 2015.

A “do good” architect, Sheena oversees all philanthropic strategy, growth, and implementation for the organization's local and national programs & partnerships, including the newly launched Kendra Scott Foundation. She also ensures Kendra Scott is an inclusive, accepting, and loving place to work and shop.

We know listeners will enjoy today's episode especially if they want to hear more about jobs in a startup environment or a corporate one! Don't forget to snap a photo while you listen and tag us on your Instagram stories. We can't wait to hear what you think!

patreon.com/HowdSheDoThat

Today's guest is Abstract Artist, Laura Deems, of Birmingham, Alabama.

Laura’s formal training is in dying fabrics, color theory, weaving, and screen-printing. The foundation of her artistic practice is derived from these methods and is where her tools come into play. Mixing materials, colors, and techniques define Laura's strong visual language. Her signature overlay marks were born out of techniques used in the screen printing process. Each tool she uses works to create a loose interpretation of a pattern. In short, she is “freeing” the motif from the repeat.

We know listeners will love getting to know Laura a bit more in today's episode. We hope you love the episode and if you do, please take a moment to leave us a 5-star review on iTunes. It means the world to us! Enjoy!

Today's guest, Morgan Smith, is the Founder of Minnow, our favorite contemporary children’s swimwear label and resort brand.

Minnow is a reflection of the life and style of its founder, Morgan Smith, a mother and entrepreneur with a background in premium product marketing. After working in New York and Los Angeles, she returned to her hometown of Laguna Beach, California where Minnow was born. She now lives on the other coast in Charleston, SC with her husband and three children.

With the beach inspiring her daily life, Morgan envisioned a children’s swimwear collection with an elevated approach—sun-kissed color palettes, purposeful details, custom prints, and high-quality, hand-finished production—and minnow was born.

We can't wait for listeners to learn more about Morgan's story!

Today's guest is Krista LeRay, Founder of Penny Linn Designs. Founded in April of 2020, after running out of canvases to stitch, Krista decided to try her hand at painting a needlepoint canvas and fell in love with the process. Penny Linn Designs is constantly evolving and expanding from bringing on new designers under The Collective to fresh new canvases and fun accessories.

Upon graduating from The University of Kentucky in 2013 with a degree in Business Communications, Krista moved to New York City for her job at Major League Baseball. She was with MLB for five years before leaving to work for herself full-time. 

Penny Linn Designs was created from a love of needlepoint, founded on the memory of a grandmother, and thoughtfully crafted in a one-bedroom apartment in New York City. It's the new-age needlepoint store offering hand-painted canvases, accessories, ideas, tips, and insider information to help anyone fall in love with needlepoint. We can't wait for listeners to get to know Krista!