How'd She Do That?

By Emily LandersBusiness

How'd She Do That? episodes

September 15, 2023 Quick Emily Update Sharing More About ShopHSDT.com, Our Upcoming Launch Date, and Bouncing Back After An Emotional Week
...as always hear more at Patreon.com/HowdSheDoThat.
6 min
September 12, 2023 167. Perfectwhitetee Founders, Jen Menchaca and Lisa Hickey, on How They Grew Their Brand From The Ground Up, Key Moments Along the Way, and How They Plan to Continue to Grow Their Perfect Tee Empire
Today's guests are Jen Menchaca and Lisa Hickey, the founders of Perfectwhitetee. They started their brand with one shared obsession: t-shirts! They're two busy, multitasking moms and seasoned veterans of the t-shirt world who live in elevated basics like tees, denim, and sneakers.
They are equal parts California casual (Jen) and New York street-cool (Lisa), yin/yang’ed with operations savvy (Lisa) and marketing prowess (Jen), and well-balanced between big energy (Jen) and cool composure (Lisa). Together, they have more than 30 years of experience in the fashion industry.
Longtime friends, colleagues, and passionate entrepreneurs, Jen and Lisa launched Perfectwhitetee with you in mind! They are proud to say that Perfectwhitetee is made in the US and their company is growing by the minute thanks to customers who love the brand as much as they do.
"We’ve found so much joy in designing mindfully manufactured, high-quality products that are made to be lived in. Our love for jeans, tees, and sneakers comes through in every style we offer, and we can’t wait to see what’s next for perfectwhitetee." We can't wait for you to listen to today's episode!
47 min
September 05, 2023 166. Pepper Home Founders, Erin Banta and Kelsey Brown, on Scaling a Business, What Hurdles Pepper Home Has Overcome, and Telltale Signs of a Friend Becoming an Excellent Business Partner
Today's guests are Erin Banta and Kelsey Brown, founders of Pepper Home! The two thought of the concept for the popular brand while students at Colombia Business School.
The founders started out as two friends wishing they could make their cramped West Village rentals feel more like home. That’s why they founded Pepper—because they believe in owning your home, whether or not your name is on the deed. With their collection of custom pillows, curtains, table linens, wallpaper, and more, customers get to create original pieces no one else has but everyone will want.
Since Pepper is about bringing design to everyone, they're not charging an arm and a leg. Through reasonable prices, we can all enjoy!
In today's episode, you'll hear about the early days of Pepper and how the ladies decided to scale their business, how they handled the pandemic, and the greatest lessons they'd ever learned!
54 min
August 29, 2023 165. Sheridan French, on Building Her Eponymous Lifestyle Brand, Navigating the Many Challeneges Life Brings While Growing a Business, and The Forthcoming of Her Sixth Child
In this episode, we are thrilled to introduce our guest, Sheridan French, the founder and creative genius behind the print-driven lifestyle brand that is taking the fashion world by storm.
Sheridan French is a brand that embodies the essence of accessible luxury for all. With a focus on quality and vibrant designs, they create pieces that are as dynamic as their diverse clientele. From 17 to 80-year-old women, Sheridan French embraces inclusivity and celebrates the chic, ambitious, and aspirational nature of their clients.
During our conversation, we dive deep into the philosophy and values that drive Sheridan French. We explore how the brand intentionally designs products to cater to a broad range of ages and sizes, ensuring that every woman feels confident and stylish in their pieces. With effortless sophistication, Sheridan French strikes the perfect balance between luxury and approachability. Join us as we uncover the story behind Sheridan French's rise in the fashion industry. Discover how their passion for quality, fun, and embracing the joy of life has led to their success.
If you are curious about the intersection of fashion, inclusivity, and empowering women, this episode is a must-listen. Get ready to be inspired as we explore the world of Sheridan French and their mission to make accessible luxury a reality for all.
Tune in now and enjoy!
53 min
August 22, 2023 164. Sheena Wilde, Vice President of Philanthropy & Belonging at Kendra Scott, Shares Her Story of Resilience and How She Became a "Do Good" Architect For One of The Biggest Brands in America
Today's guest is Sheena Wilde the Vice President of Philanthropy & Belonging at Kendra Scott.
As Vice President of Philanthropy & Belonging at Kendra Scott, a jewelry brand with 134 namesake stores, Kendra Scott’s mission to create good in the world has been realized through Sheena’s dedication and effort since 2015.
A “do good” architect, Sheena oversees all philanthropic strategy, growth, and implementation for the organization's local and national programs & partnerships, including the newly launched Kendra Scott Foundation. She also ensures Kendra Scott is an inclusive, accepting, and loving place to work and shop.
We know listeners will enjoy today's episode especially if they want to hear more about jobs in a startup environment or a corporate one! Don't forget to snap a photo while you listen and tag us on your Instagram stories. We can't wait to hear what you think!
56 min
August 18, 2023 Quick Emily Update After Recording with Eleanor Leftwich, Listener Shoutouts, Our Day In The Life Series, and How Many Guest Slots We Have Left in the Year
patreon.com/HowdSheDoThat
8 min
August 15, 2023 163. Hunter Bell, Founder of Hunter Bell, On Design, How to Be Innovative Early in Your Career, & Growing a Booming Fashion Brand From The Ground Up
Today's guest is Hunter Bell, founder of her namesake brand, Hunter Bell.
Hunter studied fashion design at the University of Alabama and Parsons in New York before founding her eponymous label out of her Manhattan apartment in 2006 with a rebrand in 2013.
The brand quickly grew and was soon carried by well-known retailers across the United States. Hunter was drawn to design because she was inspired by the joy it ignites in others and wanted her collections to do just that. Her love of travel and searching for the unexpected is an integral element to so many of her prints and special textiles throughout her collections. We are grateful for Hunter's genuine answers and vulnerability in today's episode!
If you love today's episode be sure to leave us a 5-star review on Spotify and iTunes so more listeners can find us and be encouraged!
56 min
August 08, 2023 162. Laura Deems, Abstract Artist, on Screen Printing, Patterns, Pursuing Your Passions, and How She Found Her Footing as an Artist
Today's guest is Abstract Artist, Laura Deems, of Birmingham, Alabama.
Laura’s formal training is in dying fabrics, color theory, weaving, and screen-printing. The foundation of her artistic practice is derived from these methods and is where her tools come into play. Mixing materials, colors, and techniques define Laura's strong visual language. Her signature overlay marks were born out of techniques used in the screen printing process. Each tool she uses works to create a loose interpretation of a pattern. In short, she is “freeing” the motif from the repeat.
We know listeners will love getting to know Laura a bit more in today's episode. We hope you love the episode and if you do, please take a moment to leave us a 5-star review on iTunes. It means the world to us! Enjoy!
53 min
August 01, 2023 161. Allie Mason Hoffberg, Founder of The Health Mason, Shares Her Story From Her Early Days of Blogging to Motherhood & Where She Sees Content Creators Going Next
Today's guest is Allie Mason Hoffberg, Founder of The Health Mason. Allie started her blog and Instagram back in 2015 and primarily focused on creating delicious, healthy recipes.
Since then, she has shifted to be more lifestyle focused, because she believes living "well” shouldn’t be limited to the foods that fuel your body. To Allie, it’s about how you live!
Allie is a first-time mama to a sweet baby boy, wife to my husband Yale, and dog mom to her precious rescue, Buzz.
At The Health Mason, you’ll find posts ranging from cleaner skincare and beauty products, lifestyle, her favorite finds, shopping links to items she loves, home decor inspiration, wellness tips, and more. Allie hopes her content gives readers a glimpse into her daily life.
Don't forget to use Code HSDT20 for 20% off Ann + Reeves Kids, this month's sponsor!
54 min
July 25, 2023 160. Morgan Smith, Founder of MINNOW, on The Evolution of Her Brand, How Motherhood Has Guided Her Steps, & How To Build Up Resilience Throughout Your Career
Today's guest, Morgan Smith, is the Founder of Minnow, our favorite contemporary children’s swimwear label and resort brand.
Minnow is a reflection of the life and style of its founder, Morgan Smith, a mother and entrepreneur with a background in premium product marketing. After working in New York and Los Angeles, she returned to her hometown of Laguna Beach, California where Minnow was born. She now lives on the other coast in Charleston, SC with her husband and three children.
With the beach inspiring her daily life, Morgan envisioned a children’s swimwear collection with an elevated approach—sun-kissed color palettes, purposeful details, custom prints, and high-quality, hand-finished production—and minnow was born.
We can't wait for listeners to learn more about Morgan's story!
55 min

About How'd She Do That?

From the publisher's feed

Have you ever looked at different women's lives and thought, 'How'd She Do That?' This encouraging and fun podcast answers that question in each episode while speaking to women who have created inspiring lives and careers.