How'd She Do That?

By Emily LandersBusiness

How'd She Do That? episodes

July 18, 2023 159. Krista LeRay, Founder of Penny Linn Designs, on Her Time at Major League Baseball, Creating Her Successful Blog, & Becoming an Entrepreneur
Today's guest is Krista LeRay, Founder of Penny Linn Designs. Founded in April of 2020, after running out of canvases to stitch, Krista decided to try her hand at painting a needlepoint canvas and fell in love with the process. Penny Linn Designs is constantly evolving and expanding from bringing on new designers under The Collective to fresh new canvases and fun accessories.
Upon graduating from The University of Kentucky in 2013 with a degree in Business Communications, Krista moved to New York City for her job at Major League Baseball. She was with MLB for five years before leaving to work for herself full-time.
Penny Linn Designs was created from a love of needlepoint, founded on the memory of a grandmother, and thoughtfully crafted in a one-bedroom apartment in New York City. It's the new-age needlepoint store offering hand-painted canvases, accessories, ideas, tips, and insider information to help anyone fall in love with needlepoint. We can't wait for listeners to get to know Krista!
1 hr 2 min
July 11, 2023 158. Christina Livada, President of Chappy Wrap, on Growing a Family Owned Business, Rebranding Your Perfect Product & Connecting With Your Customers
Today's guest, Christina Livada, is the President of Chappy Wrap. Founded in 2006, ChappyWrap is a family-owned business run
by mother-daughter duo Beth LaSala and Christina Livada, based in Portland, Maine. The duo makes products that bring comfort to everyone, everywhere, starting with the best blanket you will ever own.
Years ago, their family-owned a reversible, extra-large, cotton-blend blanket woven with a lamb design. Treasured and loved, they curled up with it, fought over it, and snuggled with it when they were sick. It was a vital part of their family and home.
It’s the blanket that started it all. Years later, it felt impossible to find a blanket that matched the size, versatility, and durability of their family heirloom. So, they decided to create one.
ChappyWrap has one simple mission: provide comfort to everyone, everywhere with the best blankets in the world. Calming, warm, and a breeze to care for, your ChappyWrap is sure to become an essential part of your everyday life! With a ChappyWrap, no matter where you are—you're home.
49 min
July 08, 2023 The Evolution of How'd She Do That, A Commentary from Host Emily Landers on The Early Years of The Show, Monetizing the Podcast, and Our Upcoming E-Commerce Platform
Through the encouragement from those of you who are on Threads, this deep-dive is available here on Spotify, Apple, and anywhere you listen to podcasts, & available to the public.
This content is usually reserved for Patreon so if you would like to continue to receive these updates you can do so at Patreon.com/HowdSheDoThat.
And if you enjoy this episode please let us know with a 5-star review! Enjoy! Xoxx
1 hr 2 min
July 04, 2023 157. Rose-Marie Swift, Founder of RMS Beauty, on Building a Beauty Brand From The Ground Up, Traveling The World, and How She Defines Beauty After Working With Beauty Icons
Today's guest, Rose-Marie Swift, is the founder of RMS Beauty.
A pioneer of the clean beauty movement, Rose-Marie Swift is the founder and the spirit of the brand. A master makeup artist for over 30 years, her lightbulb moment was realizing that cosmetics could be made with better, safer ingredients while simultaneously making women more beautiful.
Bold, authentic, and unwavering in her quest for innovative clean ingredients that perform, she launched RMS in 2009 to clean up the industry and set a higher standard for beauty.
We know listeners will enjoy getting to know Rose-Marie in today's episode!
50 min
June 27, 2023 156. Coley Hull, Founder of Coley Home, on Making Luxury Custom Furniture With Unbeatable Lead Times, Fair Prices, and Navigating a Growing Business
Today's guest is the Founder of Coley Home, Coley Hull. After several years of studying and designing textiles in New York, founder Coley Hull made the move back to her hometown of Charlotte to develop her own e-commerce, direct-to-consumer furniture line to fulfill what she saw as a major need: Buying furniture should never be stressful, and Coley Home brings complete ease to the entire process, start to finish.
All Coley Home products are made to order in our North Carolina manufacturing facility. They believe in supporting their community and aim to source as many materials as possible in the USA! Coley Home's manufacturing team has decades of experience designing and crafting high-end furniture and home goods.‍Their direct-to-consumer approach allows them to offer luxury products at affordable price points, without sacrificing quality and care. We know listeners will enjoy today's episode with Coley!
46 min
June 20, 2023 155. Elisabeth Edelman of Golden Word on The World of Public Relations and When You Should Seek Out a Publicist
Today's guest, Elisabeth Edelman is the Founder of Goldenword. Founded in 2016, Golden Word is a boutique public relations and communications consulting firm based in Richmond, VA. Elisabeth founded Golden Word with a vision for creating a powerhouse little agency that chases doing good work with good people. Elisabeth hopes working with Golden Word is impactful and fun for both the client and their team.
Elisabeth studied journalism at the University of Richmond, cut her teeth on PR with five action-packed years in NYC, and broadened her marketing grasp in-house at Ledbury. With Golden Word, she is applying 15 years of experience to drive strategy for her clients, deliver important stories to media, and provide professional development and leadership opportunities for her growing team.
We know listeners will enjoy this deep dive into the world of public relations and what it has looked like for Elisabeth!
57 min
June 13, 2023 154. Neely and Chloe Burch of Neely & Chloe on Building a Brand and Working With Family
Today's guests are Neely and Chloe Burch, founders of Neely & Chloe. Neely & Chloe is an aspirational, yet attainable accessories line designed with the consumer in mind. The eponymous creation of sisters Neely and Chloe Burch, the brand creates designs that are understated and timeless, meant to be worn season after season. All products are produced with leathers from Spain and Portugal and are created with the highest quality craftsmanship. Neely & Chloe found there was a voice to be filled between affordable accessories and luxury brands.

“We make precious things—items of quality and beauty—that are to be used for years. We believe that great design stirs our emotional connection to a product. The mark of luxury is not its price or a logo—it is the inherent beauty, quality and useful and something special and worth keeping. Luxury should never be out of reach."

We know listeners will love today's episode and look forward to hearing your favorite takeaways!
52 min
June 06, 2023 153. Agee Gretta Leinberry & Caroline Gilroy, Founders of Couper, on Launching an E-Commerce Brand and Building It from the Ground Up
Today's guests Agee Gretta Leinberry & Caroline Gilroy are the Co-Founders of Couper. Couper is a luxury fashion retailer that features thoughtfully designed exclusive collaborations from emerging global designers.
Couper was born out of the desire to produce statement-making wearable works of art while making environmentally responsible decisions. After a decade in the tech industry, Caroline sought out Agee‘s corporate fashion experience and like-minded aesthetic to discover the solution to an inundated landscape.
With their combined experience, working for companies like Tory Burch, Salesforce, Rebecca Taylor, and Veronica Beard, they knew the world didn’t need just another fashion brand. They needed a platform that values limited-edition museum-worthy looks with pieces exclusively produced predominantly from materials that would otherwise go to waste. Thus began, Couper!
We know listeners will love getting to know Agee and Caroline in today's episode! Don't forget to snap a photo while you listen and tag us in your stories. We can't wait to see where you're tuning in from!
53 min
June 02, 2023 Friday Update, How To Leave a Review, & Who I Recorded with Today
Don't forget to subscribe to the show! Xoxx
3 min
May 30, 2023 152. Claire Hudson, Founder of Oso and Me, Sharing How She Launched Her Brand as a New Mom & Created a Product that Mom's and Children Can Enjoy
Today's guest is Claire Hudson the founder of the popular children's brand, Oso and Me. When Claire started her family, she felt strongly that her children should be able to dress themselves, and no clothes were too nice to play in. When her first child grew out of his baby clothes in six months, she set out to solve the problem of functional clothes that last longer for kids. Oso & Me was created in 2017 as a wardrobe full of clothes that are beautiful, functional, and worn for all occasions.
Their clothes are as aesthetically beautiful as they are functional - Oso and Me loves special tailoring details like cuffs, flexible waistlines, and neckline pleats. These innovative "growable" designs survive frequent growth spurts. They also focus on pull-on-pull-off styles to foster easy dressing from newborn to size 8. Getting dressed should be the easiest part of the day!
We know listeners will love hearing Claire's story and hope they will take the time to leave us a 5-star review on Apple and to subscribe to the show!
52 min

About How'd She Do That?

From the publisher's feed

Have you ever looked at different women's lives and thought, 'How'd She Do That?' This encouraging and fun podcast answers that question in each episode while speaking to women who have created inspiring lives and careers.