Why are consumers and franchisees so interested in chicken tenders?

This week’s episode of the Restaurant Business podcast “A Deeper Dive” features Andy Howard, the CEO of the chicken chain Huey Magoo’s.

Howard has had a long history in the chicken business, a history that mirrors the evolution of the chicken business. He talks about Huey Magoo’s, the Florida-based concept he acquired a few years ago, and which has become one of the fastest-growing chains in the U.S.

He talks about the company’s growth in recent years and the factors behind that growth. We also talk extensively about consumer demand for chicken and how that demand has evolved. An abnormally large number of the fastest-growing chains in the U.S. sell chicken.

We also talk about demand from franchisees, and why Howard is the one who leads franchise sales for his brand. And we discuss what he looks for in a franchisee, and what kind of real estate the brand looks for.

It’s a fascinating conversation with the owner of one of the fastest-growing chains in the U.S., so check it out.