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Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM
Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR
Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi
Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM
Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN