Welcome to Humans in the Hot Seat, a spinoff series of Humans of Travel. Today’s episode features John Sutherland,  senior director of community impact at Tourism Cares.

 Tourism Cares, a nonprofit organization within the travel industry, is dedicated to advancing positive social, environmental and economic impact to help the world's people and places thrive. The organization offers a professional membership for travel agents ($99 per year), along with free tools like the Meaningful Travel Map. They also offer events, education and consulting. 

In this episode, Sutherland talks about what it really means to sell "meaningful travel" (and why it's important now, more than ever), and how advisors can engage with Tourism Cares.

Register for Tourism Cares' "How Travel Advisors Are Embracing Sustainable and Impactful Travel," taking place at 12 p.m. Eastern on May 19, 2025.

This episode is sponsored by The Globus Family of Brands.

RESOURCES MENTIONED IN THIS EPISODE

Tourism Cares

Learning Opportunities for Travel Advisors

Meaningful Travel Map

Meaningful Travel Training

Meaningful Travel Client Checklist

Tourism Cares' Programs and Events

Tourism Cares Sustainable Help Desk Appointments

How Travel Advisors Are Embracing Sustainable and Impactful Travel webinar (on May 19, 2025)

ABOUT YOUR HOST 

Emma Weissmann is the Executive Editor of TravelAge West, a print magazine and website for travel advisors based in the Western U.S. She is also the co-host of Trade Secrets, a podcast created with sister publication Travel Weekly, and the Editor-in-Chief of print publication AGENTatHOME.

TravelAge West also produces events including Future Leaders in Travel, Global Travel Marketplace West, the WAVE Awards gala ad the Napa Valley Leadership Forum. 

ABOUT THE SHOW 

TravelAge West’s award-winning podcast, “Humans of Travel,” features conversations with exceptional people who have compelling stories to tell. Listeners will hear from the travel industry’s notable authorities, high-profile executives, travel advisors and rising stars as they share the highs and lows that make them human.

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