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Imagine trying to sell something in the middle of a noisy club—impossible, right? Get ready to understand why knowing your ideal customer is crucial. We'll tackle the common fear of narrowing your audience and reveal signs that your message isn't resonating. Along the way, enjoy some unexpected dog humor to keep things light and relatable. This episode will guide you to clarity about your target audience, making your business communications more effective and impactful.
Building meaningful connections starts with focusing on one person rather than everyone. You'll hear personal stories and emotions underscoring the importance of sharing your unique journey to connect deeply with your audience. Discover five essential steps to truly identify and engage with your ideal customer by resonating with shared experiences. Learn how creating emotional connections can lead to a loyal and engaged community that feels understood and inspired by your story.
Storytelling and authenticity are at the heart of building trust. We emphasize the importance of using simple, relatable language and personal anecdotes to foster empathy. Avoiding high-level jargon, you'll understand how to meet your audience where they are. From solving their specific problems to crafting a compelling "I help" statement, we cover strategies that go beyond mere selling. Wrap up with insights into our Hive Hub Collective membership, designed to help you build a sustainable online business while following your passions. Join us for a blend of professional advice and heartfelt stories that illustrate a comprehensive approach to entrepreneurship and life.
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Ready to unlock the secrets of successful digital marketing? Join us on this thrilling episode of the I am dot dot dot podcast where Kristen Werner and Mia Steel share their firsthand experiences and valuable insights into creating compelling ads for businesses. From deciding whether to invest time or money to fuel your business growth, to understanding the nuances between TikTok and Meta ads, Kristen and Mia provide a treasure trove of practical advice. This episode isn't just about ads; it's about making smart investments that drive productivity and success.
Curious about the performance of TikTok ads versus Meta ads? You'll find our surprising discoveries and tips on optimizing your ad campaigns on these platforms, along with the importance of setting up pixels and understanding each platform's unique audience. Discover why TikTok ads can be a game-changer for lead generation and how user-generated content can maximize ad performance. We also highlight our UGC Accelerator course, designed to help you master the art of creating effective, engaging ads.
But that's not all! We touch on the significance of lead generation and email marketing in launching successful business campaigns, sharing our journey of acquiring new leads that contributed to our highest income month. Plus, enjoy a heartfelt segment on balancing business and life, including creative parenting solutions and exciting moments from our membership program. Whether you're looking to grow your brand or find harmony between work and family, this episode is packed with insights and strategies that will inspire and guide you.
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Transform your mindset and boost your confidence with our latest episode featuring Kristen Werner and Mia Steele! Discover how intentional clothing choices can significantly influence not only how others perceive you but also how you perceive yourself. Kristen and Mia share personal stories, including Kristen's experiences as a paramedic, where the uniform provided much-needed courage and authority in challenging situations. Get ready to learn how even a bright yellow or pink jacket can shift your mindset and enhance your performance, especially on those tough days.
Dive into the emotional journey of personal style transitions. Kristen and Mia discuss the liberating experience of letting go of outdated outfits to make room for styles that reflect your current self. From childhood dress-ups influenced by family to the complexities of corporate fashion and parenthood, this episode covers it all. Embrace the changes in your body and find joy in dressing for your present self, focusing on color, texture, and fit to maintain a consistent, evolving style.
Finally, we explore the profound connection between personal style and self-confidence. Learn how your wardrobe can act as a coat of armor, enabling you to feel comfortable and assertive in various settings. Kristen shares how bold, bright outfits not only boost her confidence but also help initiate conversations and leave lasting positive impressions. By consciously choosing clothes that make you feel good, you can radiate positive energy, enhancing your interactions and creating memorable impressions. Plus, get an exclusive preview into Kristen's car-recorded podcast, underscoring the significant impact of dressing well on your mindset and daily performance.
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What if you could eliminate the pressure of unmet goals and prevent the fear of failure in your business journey? Join us as we unveil the transformative power of 90-day business planning and how it can set you on a path to entrepreneurial success. Reflecting on our recent membership program's launch and closure, we share practical insights on structuring your next 90 days for maximum impact. Whether you're kickstarting your online venture or aiming to scale, our detailed strategies will help you stay on track and motivated.
We'll take you through the process of creating a clear and strategic 90-day plan, emphasizing the importance of focusing on specific objectives like email list growth, lead generation, sales, and social media expansion. Understanding your target audience and revisiting your vision and mission statements are key to breaking down larger goals into actionable tasks. We discuss how a focused approach not only maintains your motivation but also ensures you achieve tangible results.
Additionally, we tackle the myth that a massive social media following is essential for business success. Sharing our own journey of managing a six-figure business with modest follower counts, we highlight the value of consistency over virality. From setting financial goals to leveraging TikTok ads for lead generation, we cover the emotional highs and lows of entrepreneurship and the impact of routines on productivity. Finally, discover the exclusive benefits of our Hive Hub Collective membership and how it can help you build a thriving digital business.
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Unlock the secrets to thriving as a busy creator! Join us for an enlightening episode of the I Am Dot Dot Dot podcast, where Kristen Werner and Mia uncover the powerful mission behind the Hive Hub Collective. With a special focus on supporting content creators, particularly those over 40, Kristen shares insights from their successful bootcamp experience and the membership benefits that help creators leverage user-generated content to earn from brands. You'll hear from Amanda, a network marketer who unexpectedly went viral with her first digital product, as she opens up about the challenges and triumphs of navigating her newfound success.
Ever felt swamped by the sheer volume of managing a digital product sales funnel? We tackle this head-on, providing practical advice on streamlining the customer journey and enhancing communication with your audience. Discover how tools like ManyChat can automate responses on social media, ensuring you can manage a large following without feeling overwhelmed. We also delve into the importance of clear messaging and understanding traffic sources like TikTok, helping you set up a seamless system that guides potential customers from interest to purchase efficiently.
The emotional landscape of entrepreneurship is not overlooked. Living with a partner who struggles with mental health issues can be tough, and we discuss strategies for staying motivated and balancing perspectives within relationships. From turning creative hobbies into profitable ventures to building a vibrant community around crafts like scrapbooking, this episode is packed with actionable insights. Whether you're refining your digital marketing strategies or looking to create content that truly resonates with your ideal customer, we've got you covered. Tune in and empower your journey as a creator!
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This weeks episode Kristen was invited on the Start Up & Running Podcast to talk to Ange McDonald all things fitness and entrepenurship.
Kristen Werner, co-founder of the Hive Hub Collective, opens up about her incredible journey from forging connections on TikTok to empowering a community of digital entrepreneurs.
Discover how Kristen and her co-founder, Mia, created a membership platform that supports women in building sustainable online businesses. We dive into the importance of community and personal growth, and how their collective has become a beacon of support for aspiring female entrepreneurs.
Kristen also shares her transformative fitness journey and its impact on her mental well-being and creativity. From solitary workouts in her home gym to using innovative fitness apps like TFXO, Kristen emphasises the convenience and consistency needed to maintain a healthy lifestyle. Her dedication to keeping fitness in her life as a must have serves as an inspiring reminder that physical activity can be a powerful tool for building confidence and resilience.
The episode takes a heartfelt turn as Kristen recounts her battle with malignant melanoma and the life-changing decision to run a half marathon. This powerful story illustrates the profound connection between mental strength and physical endurance. Kristen’s experience serves as a testament to the transformative power of fitness, showing how overcoming mental hurdles can equip us to tackle both personal and professional challenges with greater confidence. Join us for an episode filled with motivation, inspiration, and practical advice on building both mental and physical strength.
LISTEN TO Start Up and Running HERE
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Ever wondered how a former teacher successfully transitioned into the world of digital content creation? Join us as we welcome Hayley, a shining member of the Hive Hub, who shares her remarkable journey from the classroom to TikTok stardom. Despite her solid background in business and education, Hayley faced numerous hurdles initially, but with the unwavering support of the Hive Hub community, she found her stride. Discover how she transformed her challenges into stepping stones, creating impactful content that led to her first brand deal in the User-Generated Content (UGC) space.
Community and mentorship are game-changers, especially for women in entrepreneurial ventures. Hayley opens up about overcoming imposter syndrome with the guidance of a supportive network. We explore the profound impact of learning from peers who are just a step ahead and how this relatability can be incredibly motivating. Hayley also shares the empowering mindset shift that comes with age, turning the act of asking for help into a powerful advantage rather than a sign of weakness.
The episode wraps up with Hayley's adventures on Fiverr, revealing the highs and lows of securing gigs as a UGC creator. From negotiating with a meal delivery service client to the unexpected financial perks of currency conversion, her story is a testament to patience and perseverance. Hayley emphasizes the importance of flexibility, especially for those juggling multiple commitments, and shares valuable tips on building a versatile profile. Through personal stories of growth and authenticity, Hayley illustrates how content creation is not just a career but a transformative journey enriched by the camaraderie within the Hive community.
FOLLOW Hayley @hayleylaney.ugc
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Have you ever wondered what it takes to truly unleash your inner creator? Join us in this episode of the I Am dot dot dot podcast as we promise to share actionable insights for busy mums navigating the digital marketing space. Hosts Kristen Werner and Mia Steele bring exciting news about the High Pub Collective membership and an enriching bootcamp designed to empower women, especially those aged 40 and above. Get ready to hear from Kirsty, a beloved member of our hive, as she reveals her journey and the vital role of creativity in achieving digital success.
Explore the inspiring story of a dedicated teacher balancing her passion for education with the need for additional income due to her husband's health challenges. Discover how she transitioned into affiliate marketing, a flexible side hustle that complements her demanding schedule. This episode delves into the initial overwhelm of learning new skills, the power of perseverance, and the importance of family priorities, illustrating how financial stability and time freedom can be achieved.
Learn the secrets behind successful affiliate marketing and the transformative power of User-Generated Content (UGC). By focusing on promoting products you genuinely believe in, content creation becomes more authentic and impactful. Hear firsthand how diversifying income streams through UGC can lead to financial relief and open doors to new opportunities. Celebrate the journey of one family making life-changing decisions, from leaving unfulfilling jobs to pursuing entrepreneurial passions, all thanks to the empowering support of the Hive Hub community.
FOLLOW Kirstly @the_freedom_whanau
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Curious about how to leverage User-Generated Content (UGC) for building a thriving online business? Our latest episode promises to unlock the secrets behind successful digital marketing strategies and the unparalleled support found within the Hive Hub Collective. We spotlight Sophie's remarkable journey—a true testament to what dedication and community support can achieve in the content creation world. By sharing her triumphs and challenges, we aim to inspire and equip you with actionable insights to elevate your own digital ventures.
Our conversation goes beyond typical marketing talk, diving into the real-life experiences of content creators like a busy mom planning her move to France while balancing business and family life. The promise of location freedom through UGC is explored in depth, illustrating how it offers a sustainable path for those looking to escape the traditional 9-to-5 grind. Learn how strategic sharing and authentic engagement can open doors to unexpected opportunities, from brand collaborations to life-changing workshops.
We cap off the episode by discussing practical strategies for managing workloads and outsourcing tasks effectively, ensuring you can maintain a balance between your personal and professional life. Whether you're a seasoned content creator or just starting out, the importance of aligning your personal brand with your values and mission is underscored. Plus, don't miss our upcoming free bootcamp on June 17th, packed with tips to monetize your content quickly. Tune in to discover how you can seize the abundant opportunities in today's content creation landscape.
FOLLOW Sophie @sophie.ugc.creator
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Ready to transform your approach to digital marketing? Join us on this dynamic episode of the I Am Dot Dot Dot podcast, where Kate, a PR and marketing maven, reveals the secrets behind her successful integration of user-generated content (UGC) with her unique popcorn business in New Zealand. Gain invaluable insights from Kate's compelling journey, where authenticity and real-life experiences play a pivotal role in captivating audiences.
Plus, don’t miss our major update about the Hive Hub Collective membership closing on June 27, 2024, and details on an exciting free five-day bootcamp to unleash your inner creator!
Curious about how authenticity can radically shift your marketing game?
Let's unpack the transformative power of embracing your true self in UGC marketing. Overcoming self-doubt and imposter syndrome is no small feat, especially for women stepping into the digital marketing world later in life. Discover how being genuine and relatable can magnetically attract and retain audiences, and hear Kate’s inspiring story about how real-life experiences and a touch of humor can create a strong connection with your audience and boost your business.
Ever wondered how to navigate content creation and brand collaborations effectively? This episode is a goldmine of practical advice and uplifting stories. From valuing your work and negotiating with confidence to the supportive community around UGC, we cover it all.
Kate shares her practical tools and strategies, including hiring marketing assistants and managing social media for her popcorn business. We wrap up the episode with a candid discussion on embracing a 'fuck it' mentality—encouraging you to take risks, stay connected, and boldly face your digital marketing journey. Tune in and get ready to be empowered!
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From the publisher's feed
The podcast for multi-passionate creatives (serial entrepreneurs) building six-figure, pivot-proof businesses engineered to Evolve with them!
You're not…
Hosted by Kristen (Brand & Visibility Strategist with 15+ years of marketing expertise) and Mia (late ADHD diagnosis, former ambo, and the woman who left it all behind to build not one but three six-figure online businesses), this is the podcast where multi-passionate women, neurodivergent entrepreneurs, and women 40+ come to build businesses that don't box them in.
Between us we've got the strategy, the lived experience, and the receipts and we're not here to hand you a cookie-cutter formula that was never built for the way your brain works.
Each week we get real about personal branding, ADHD, perimenopause, content creation & monetisation, digital products, Brand Partnership [UGC] deals, and the mindset work that actually moves the needle. No more forcing yourself into one niche. No more shrinking to fit someone else's blueprint.
This show will help you:
If you're a multi-passionate creative, a neurodivergent entrepreneur, a content creator ready to scale, or an ambitious woman 40+ who's done playing small you just found your people.
Please Subscribe - share it with a fellow multi-brilliant mate, and come build something brilliant.
So Let’s GOOOOO ✌️

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