In this episode, we dove deep into the crucial strategies businesses need to thrive in today's challenging market. From effective marketing tactics and pricing strategies to providing a premium customer experience, we covered it all. 

Delving into the current challenges faced by businesses in acquiring leads and new clients, we offer invaluable insights into the dynamics of revenue, profit, and the potential impact of an impending recession. My friend Joshua Latimer introduces an upcoming free virtual event promising tactical and practical tips for marketing and business expansion. He emphasizes the profound importance of strategic marketing and pricing and extends his commitment to assisting struggling businesses, particularly those operated by individuals with families. 

Join us for an illuminating exploration of the complexities of effective marketing strategies and gain invaluable insights into navigating the competitive landscape of business.

 

"Marketing is everything. And everything is marketing, like the way people perceive you as marketing."  - Joshua Latimer 

Topics Covered:

4:58 -  Most local small businesses don't make enough noise in their marketing efforts, either not making enough noise or making noise at the wrong time.

8:38 - Small business marketing strategies and budgeting.

12:18 - Emphasizes the importance of nuance in marketing, citing examples of how small differences in tone, pacing, and structure can make a big impact.

18:38 - Emphasizes the importance of taking action and building character to achieve success in business.

 

Key Takeaways 

"First of all, we want to make noise at the right time. The other thing about noise is we want to make sure that we're not making noise in the ocean. You know, I think a lot of people, do this shotgun marketing. And it's like they're jumping up and down in the ocean thinking that they're doing something I stole that line from Dan Kennedy because it's so good. But they're jumping up and down like in the ocean thinking they're making waves and they're not. I read a statistic that Stanley Steemer, who's a huge carpet cleaning company, does 150 million a year which is 400,000 a day, okay, it's how much revenue they average, the average carpet cleaner in the United States makes $326 a day. And when you ask yourself like okay, what are the differences between like Larry, making 300 bucks a day doing one job a day and Stanley Steamer now first of all, Stanley Steamer's quality is worse than Larry's. For sure." - Joshua Latimer

 

Connect with Keith

Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas

 

Resources and Websites: 

🙋♂️Get My Free Landscaping Business Startup Video Series Here👇  Here https://www.keithkalfas.com/Landscaping-Series

Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

LANDSCAPING BUSINESS  How to Guide: https://www.keithkalfas.com/16

Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

Get Ballard: https://www.ballard-inc.com/

Easy Budgeting Blueprint: keithkalfas.com/budget